Blog Post

“Change is hard”: Consumer Reports restructures to survive in the digital era

http://jimromenesko.com/2013/10/30/change-is-hard-consumer-reports-restructures-to-survive-in-the-digital-era/

In an age of Amazon (s AMZN) reviews, Consumer Reports is struggling to succeed: Its average reader is over 60 years old. “It was a very slow process for [Consumer Reports] to wake up to the notion that the website was more important than the print product,” one former employee told Romenesko. “There was the attitude, ‘Users don’t know anything; we’re the experts.'”