“Change is hard”: Consumer Reports restructures to survive in the digital era


In an age of Amazon (s AMZN) reviews, Consumer Reports is struggling to succeed: Its average reader is over 60 years old. “It was a very slow process for [Consumer Reports] to wake up to the notion that the website was more important than the print product,” one former employee told Romenesko. “There was the attitude, ‘Users don’t know anything; we’re the experts.'”