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Did Comcast just take a first step towards unbundling HBO?

Love HBO, but hate paying for expensive cable bundles? Comcast’s (s CMCSK) got a deal for you: The cable provider just started to promote a new offering dubbed “Internet Plus” that consists of internet access, HBO and local TV channels for $40 a month.

The package is specifically geared towards users accustomed to streaming, and also includes access to Comcast’s Streampix offering. Broadband Reports first noted Thursday that such an offering might be in the works, but a quick Google search revealed that Comcast has already started to market Internet Plus to prospective customers.

Check out a screenshot of the offering below:

comcast internet plus

It’s worth noting that the Internet Plus pricing is only valid for 12 months, after which the price would go up to $70 per month. There are also the typical monthly fees and charges, but no long-term contract.

HBO has long said that it doesn’t want to sell its service directly to consumers, in part because having cable companies work as its sales force has been working pretty well for the company. However, Time Warner CEO Jeff Bewkes, whose company owns HBO recently brought up the idea of bundling HBO with broadband plans, calling it “an offer you can’t refuse.”

Now we know what he was talking about.

15 Responses to “Did Comcast just take a first step towards unbundling HBO?”

  1. Called Comcast. Available in Chicago. Since we’re already customers, the price is actually 69.99, which is only a 10$ discount from the current bundle we have, but also means we’d slash out internet speed in half (50mb -> 25mb).

  2. not a bad offer. I wonder if TWC will match it. I cut TV a while back i pay $35 forinternet only for lets says $10-12 more after taxes and fees for local channels and HBO? That’s not a bad offer.

  3. $70.00/month? For 25MB Internet, Local channels that I already get for free OTA, and HBO? Still too much.

    How about $50.00/month for 15 MB Internet plus HBO and Showtime. That might tempt me.

  4. HEY COMCAST, neither you or your frackkin bedmate HBO are worth $4 per month. You can only exploit consumers for so long until they are tired of it and kick your butt to the curb!