Did Comcast just take a first step towards unbundling HBO?

HBO True Blood

Love HBO, but hate paying for expensive cable bundles? Comcast’s got a deal for you: The cable provider just started to promote a new offering dubbed “Internet Plus” that consists of internet access, HBO and local TV channels for $40 a month.

The package is specifically geared towards users accustomed to streaming, and also includes access to Comcast’s Streampix offering. Broadband Reports first noted Thursday that such an offering might be in the works, but a quick Google search revealed that Comcast has already started to market Internet Plus to prospective customers.

Check out a screenshot of the offering below:

comcast internet plus

It’s worth noting that the Internet Plus pricing is only valid for 12 months, after which the price would go up to $70 per month. There are also the typical monthly fees and charges, but no long-term contract.

HBO has long said that it doesn’t want to sell its service directly to consumers, in part because having cable companies work as its sales force has been working pretty well for the company. However, Time Warner CEO Jeff Bewkes, whose company owns HBO recently brought up the idea of bundling HBO with broadband plans, calling it “an offer you can’t refuse.”

Now we know what he was talking about.

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