The design of a product isn’t really about aesthetics, it’s about the experience created from the product (as Om put it in this post this week). That’s one of the underlying themes of our annual Roadmap conference, to be held on Nov. 5th and 6th (yes, two weeks away!).
And it’s also the reason why we asked five of our favorite design-focused folks to weigh in on the five product designs that represent the very best in experience design. Here are their top picks, and they’ll be discussing these more at Roadmap in a final session to sum up the 2-days.
Shoshana Berger, Editorial Director, IDEO
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1 / 6Shoshana Berger, Editorial Director, IDEO -
2 / 6Square Wallet & Card Reader: The startup makes a sleek mobile payment system. -
3 / 6Spark Camera: A video app that lets you apply filters. -
4 / 6Smart locks like the one from Goji allow mobile and keyless entry. -
5 / 6Haptic Lab city quilts: Blankets designed from GPS maps (San Francisco above). -
6 / 6MakerBot Replicator 2: A low cost mobile 3D printer for the maker community.
Josh Brewer, former Principal Designer, Twitter
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1 / 6Josh Brewer, former Principal Designer, Twitter -
2 / 6iPhone: Apple's highly successful foray into the smartphone market. First released in 2007, it now has 5 generations and has sold over 250 million. -
3 / 6Uber: A venture-funded startup and mobile app that connects passengers with drivers of vehicles for hire. -
4 / 6Google (especially Now, Maps and Search). Google Now is a personal assistant that offers up location-based information. -
5 / 6Amazon stage -
6 / 6Automatic Link
Ryan Freitas, Cofounder, About.me
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1 / 6Ryan Freitas, Cofounder, About.me -
2 / 6Kindle Paperwhite: An e-reader meant for easier reading. -
3 / 6Dropcam: A Wi-Fi video camera with continuous cloud-based recording. -
4 / 6Fitbit Force: Wireless activity and sleep wristband. -
5 / 6Fitbit Aria: A Wi-Fi smart scale. -
6 / 6Chromecast-Hero-2
Julie Horvath, Designer, GitHub
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1 / 6Julie Horvath, Designer, GitHub -
2 / 6Twitter: The online social networking and microblogging service that is going public. -
3 / 6Instagram: The online photo & video-sharing service bought by Facebook. -
4 / 6NSFWCORP: "Not Safe For Work Corporation is the Future of Journalism (With Jokes). " -
5 / 6Netflix -
6 / 6Rdio: An ad-free music subscription service.
Braden Kowitz, Design Partner, Google Ventures
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1 / 6Braden Kowitz, Design Partner, Google Ventures -
2 / 6Rdio: An ad-free music subscription service. -
3 / 6Letterpress: iPhone word game from "pull to refresh" creator Loren Brichter. -
4 / 6Google Maps: Web-based mapping application that features many map-based services. -
5 / 6BitTorrent Sync: Lets you share files with family and friends, share files between mobile devices, and backup your phone. -
6 / 6One Medical Group: Tech-savvy medical practice.


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