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LinkedIn introduced a new product Wednesday that will allow users of the professional social platform to see other profiles directly from the iPhone’s Mail app. This service, called Linkedin Intro, is now available as an invitation-only service.
When Linkedin Intro is activated, a new bar appears right under the subject line directly within the iPhone’s Mail app. That bar can be expanded to show the details of a user’s Linkedin profile, including current position, Linkedin connections, and education. The information can be looked up when sending or receiving an email, provided that the other person is a Linkedin user. The company said that the feature works with most email services, and can be used across many identities within iPhone’s mail.
The concept itself isn’t entirely new — Rapportive for Gmail has been offering the ability to view snippets of social profiles linked to emails for quite some time — but it is an interesting way to get more social media into the iPhone. It’s kind of like the way that iPhone users can tweet Safari links or photos directly within those respective apps; after installing this, LinkedIn will have utility within users’ Mail app.
It’s important to note that while Linkedin Intro is not a separate app found within the iTunes store. Instead, users who sign up and receive an invite will be allowed to install a developer profile that can communicate with secure servers to create an entirely new email profile. However, despite the complicated language, it’s a simple process that brings interesting new features to iPhone’s mail app.