Microsoft is reportedly prepping a Google Glass competitor


Google(s goog) Glass might not be the only big name in connected eyewear if Microsoft(s msft) has anything to say about. Redmond is reportedly testing prototypes for a Google Glass competitor, according to the Wall Street Journal. Details are scarce, but I’m inclined to believe this is true. After all, Microsoft was late to the game with Windows Phone, which has cost it valuable market share. Wearable tech is becoming increasingly popular, and the only major competitor in the eyewear space right now is Google, which gives Microsoft a chance to get in on the ground floor.



I don’t believe that Microsoft’s late entrance to the mobile market was their killer. Android was late too. It was a question of execution, as it is with all things Microsoft. They are completely unable to execute successfully on new products. Every time they release something new, users give them a chance, but they fall on their face. Apple has proved that it’s not always about bigger/faster, it’s about elegance/usability. Microsoft is stuck in an age when we cared that a computer had 8x more memory than its predecessor. So I can only imagine what a google glass attempt will look like. Thicker frames, thicker glass, louder sounds, buggy, and probably just running some port of windows. Oh, and it will be cheap. Right? Because all of us just want cheap stuff, price competition is the only thing Microsoft knows how to do. And they can’t figure out why no one gives a damn anymore.

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