Google and Facebook partner to bring DoubleClick Bid Manager to the Facebook Exchange

While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from Google confirms the companies have struck a partnership in which DoubleClick Bid Manager will now be able to buy on the Facebook Ad Exchange. It’s a win for both companies, as DCBM clients will now be able to┬áhave access to real-time FBX ad inventory, and Facebook has the opportunity to bring more clients to real-time ads. This could, in theory, also boost the quality of Facebook’s ads — and bring in more revenue for the company.

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