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Another e-commerce startup adds an offline outpost: Rent the Runway opens first showroom

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In yet another move showing that the future of retail is a blend of online and offline, Rent the Runway has announced that it will open up a permanent showroom in New York’s Henri Bendel store.  At the location, customers will be able to try on dresses before they rent them online. Similar to startups Birchbox, BaubleBar and Bonobos, Rent the Runway has previously tested the offline waters with pop-up shops and other efforts. And the announcement follows the opening of Warby Parker retail stores in New York, Boston and Los Angeles.