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Rachio’s smart sprinklers win the GigaOM Mobilize Product Showcase

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Transcription details:
Input sound file:
10-16 pm Session 2_1004.MP3

Transcription results:
Session Name: Product Showcase
Chris Albrecht
Dave Friedman
Ayla Networks Video
Christine Herron
Jenn Grenz
Azumio Video
Kevin McGinnis
Linquet Video
Pooya Kazerouni
Peter Gerstberger
Iggy Fanlo
Lively Video
Phone Halo Founder
Chris Herbert
Chris Klein
Tim Enwall
Matt Birch

Chris Albrecht 00:01
Here is kind of the– I won’t call it the lightning round portion of the day, but it’s the product showcase where we’re going to have people come up and they’re going to hawk their wares to you. They’re going to get five minutes to explain what it is they do and impress and wow you to no end. And from that, we’ll have three judges who I will announce momentarily who will give them a score. Based on that score, we will tally them up at the end of the program. We’ve got eight people presenting. Whoever has the highest score gets the Judges’ Award, and then you – yes you – get to vote. We’ll tally that up at the end, and there will be an Audience Choice Award as well. We’re going to first welcome out our judges to the stage. We’ve got Mr. Peter Gerstberger, the Senior Merchant for New Business Development at Staples, Christine Herron, Director at Intel Capital, and Kevin McGinnis, VP of Development and Operations – Pinsight Media at Sprint. Please give a round of applause for our judges.

Chris Albrecht 00:56
We’re going to go through these, boom, boom, boom. You know why? Because you want to drink at 6:15 at the cocktail reception sponsored by HP. Let’s bring out our first speaker. It is Ayla Networks. Please welcome Ayla Networks to the stage.
Dave Friedman 01:16
Thank you for having me. I’m Dave Friedman, CEO and co-founder of Ayla Networks. Ayla is one of these Cloud platform companies that makes it very easy for manufacturers to connect pretty much anything to the Internet. We take care of all of the networking, security, and databasing. All the hard stuff that manufacturers don’t typically do themselves. A lot of the stuff that we get into is shown here. It’s energy management, home and building controls, lights, and wearable stuff. All this stuff is made better if you can take the data from the device and very easily, efficiently, and cost effectively, put it into the Cloud and then do cool things with it. This is the challenge. As we all know, it just doesn’t happen automatically. If you’ve been building thermostats, for example, your whole career you may not know what a Berkeley Socket is. You may not have these giant Cassandra databases and analytics tools and do certificates. This is the kind of thing that Ayla does and helps our manufacturers become successful. And then the CIOs and others be successful with the data and managing that to better innovate. This is the Ayla platform. The concept is if you think of the very best embedded devices out there, like the things by Apple and Amazon, there’s software all along there. There’s software in applications, there’s software in the Cloud and in devices, and it always works together. It’s always secure. When you make a change one place, it will keep working elsewhere. That’s what Ayla does. We have embedded agents. It’s already pre-loaded into the chips of some of the biggest guys out there. It goes up to our Cloud and to these applications. Today, we’ll be showing you – we’re not a hardware company – but, we’re showing you a neat demo tool we built, leveraging our giant chip partners and demonstrating what do you do if you get a whole bunch sensors very easily up and what kind of things you can do. It’s these kinds of things – it’s HVAC, water, appliances and so on, that you can build with the Ayla platform. By the way, it’s a very high quality video that you’re going to get to see. The hardware itself is sort of leveraging. Then again, we work with companies like Broadcom. We work very closely with these guys so manufacturers don’t. All of our networking– we’ve got guys who’ve got all that stuff built in along side the chip. We’ve got Cloud architects and so on. ST Micro is a partner and their microcontroller and their sensors. USI is a giant module company, they sell to Apple. They’re a partner and Broadcom. All this is working and I’m just about at the end of the time here, which is perfect. It’s our software running to make this thing work. Now you’re going to hear a marketing intern telling you all about it. It’s cool.
Ayla Networks Video 04:17
Ayla has developed a platform that makes it easy to connect nearly any microcontroller-based device through its rich, flexible, and secure Cloud service. To show just how easy it is to build connected devices with the Ayla platform, we have developed a demonstration tool we call the iBox. Taking just six weeks to develop the entire demo, the iBox features hardware from our partners and demonstrates functionality in lighting, HVAC, healthcare, and data management – all from a single app. As seen by the green and blue LEDs on the iBox, you can easily create groups and scenes with Ayla’s powerful and robust rules engine, allowing devices to interact with one another. Remotely monitor and control anything in your home. Notice the fan turning on and off in the upper left-hand corner. You can even send email and SMS notifications to alert you to specific events. In this case, if an elderly loved one has fallen and is in need of immediate aid. Ayla provides all of the infrastructure necessary to database and analyze vital information that is normally untapped. Here we gather accelerometer data and display it to the user. The Internet of things is coming and Ayla can help get you there.
Dave Friedman 06:04
So, this won’t be at Staples any time soon. However; if manufacturers can build things easier that’s really what we’re trying to enable here.

Chris Albrecht 06:15
Thank you very much. I forgot to mention I’m going to be kind of a jerk about keeping us on time. You know why? Because I want you to be able to drink, that’s why. So judges, what have we got? What are their scores? We got a six. We have another six. One more and it’s the mark of the beast…what do we got? We have a four. Christine, you low-balled him. What are some general, quick comments you have for him?
Christine Herron 06:50
I’ve worked with companies that are in similar positions where they have that enabling platform that in theory, everyone can use. You can be that controller in the Cloud. And so, the challenge for me is how do you get into market and get those market-ready applications? How long do you have to wait? Maybe that’s something in a full meeting, we would have dug into that. But, I was left sitting here thinking, “Well, gosh. Is it going to be 12 months, 24 months? How long do I have to wait for this to actually get in market and get actual consumer feedback?” A lot of that is out of your control if someone else is basically taking you as the box that makes this and that go, which I like the concept of. It’s just a lot of the execution I had a lot of questions about.
Chris Albrecht 07:33
Great, thank you.
Dave Friedman 07:34
Chris Albrecht 07:35
That was Ayla Networks. Right now, we’re going to bring out Azumio. Azumio to the stage, please. Welcome, Azumio.
Jenn Grenz 07:50
Hi, I am Jenn Grenz. I am the VP of Marketing and biz dev for Azumio. We were founded in 2011, a Palo Alto-based company with a pretty big vision. We’re trying to take on mobile health, to be the leader in mobile health. We started off by building a few flagship apps, primarily Instant Heart Rate. I’m sure many of you may have heard of it. Thankfully, I’m not allowed to do a live demo because my heart rate would be really high right now, and you guys would all laugh at me. Azumio is supposed to be the centralized place for all of your data. We utilize the Smartphone, no external hardware. The Smartphone, theoretically, might be the most wearable device on the market. We gather biofeedback. We also distribute content apps, exercise apps. We want to offer people a place to gather data, view data, see data, and become part of that data, and most importantly, interact with that data. We think we might be the first closed-loop of the data feedback for mobile health. We have been doing this, like I mentioned, for about two years. There’s 40 million downloads across iPhone and Android globally. We specialize in algorithms and we specialize in big data. There’s 10 million heart rate ratings taken per month. There’s half a billion steps tracked per day. That’s from the earth to the moon every single day. About 200,000 sleep sessions taken every day. We’re gathering all that health data and we plan to use it smartly to help each individual interpret their own goals in health and well-being. Our newest app is actually called Argus. It launched on July 3rd. It was featured at Apple. I want to show you a quick video about it and I then I’ll kind of wrap it up from there. So, introducing Argus.
Azumio Video 09:46
From the moment you wake up, Argus is by your side. Wake up naturally, at a time dictated by your own rhythm. Automatically monitor your sleep quality and duration. Choose to share your activities, comments, and events with friends. Track your progress over time no matter where you are. Log each meal with a touch of a button. Monitoring your health and fitness has never been so easy. Track activities like walking, running, and biking automatically so you have the time to focus on what matters most – you. Set goals, achieve them and push yourself further than ever before. Step back, relax, and watch your life unfold. Bring the future into the palm of your hand. Welcome to a revolution in mobile health and fitness. Argus – the future is now. Exclusively available on the app store.
Jenn Grenz 11:37
Argus is the combination of all the Azumio apps. Argus is the centralized place for all of your health data. Obviously, pulling in all of the other Azumio apps but more importantly, working with other third-party apps and third-party hardware. No matter what you’re already using, what brands you’re already loyal to, whatever you’re gathering from wherever – pedometers, your weight, your sleep, you can put it in the Argus timeline and we’ll help close that loop for you, tracking trends over time and helping you set goals. Of course, there’s also a social component. You can choose who you would like to share your data with and keep yourself accountable. Argus is the fabric of your mobile health. That’s what I have for you today. Thank you.
Chris Albrecht 12:27
Little disappointed your app doesn’t control the flying cars, but I’m going to let that go.
Jenn Grenz 12:30
It might.
Chris Albrecht 12:31
All right. Azumio, what do we have? A seven, a seven. Triple sevens? And a four. Kevin, explain your four.
Kevin McGinnis 12:50
Sure. This is an interesting space for us. We’ve been paying a lot of attention to this recently with the accelerator we announced. I think the first piece of feedback. The app space is a difficult space and it’s an extremely fickle space. It was good to hear, at the end of the presentation, that you highlighted some hardware integration that you’re doing, because one of the other concerns I had was there’s a lot of user intervention, it sounds like, that’s required. And we tend to see users trail off over time. So, it was great to hear the download numbers that you have, but would be interested to hear engagement numbers and usage numbers and those types of things. Amazing space and it’s a fantastic opportunity to be an aggregator for a lot of the things that people are doing from a wellness perspective. But, it’s a tough space to be in and I didn’t hear a lot that differentiates you from some of the things that are out there.
Jenn Grenz 13:36
Okay, cool.
Chris Albrecht 13:38
Big round of applause for Azumio.

Chris Albrecht 13:43
Let’s bring out Linquet. Linquet to the stage, please. Welcome, Linquet.
Linquet Video 13:57
We’ve all been there. We always lose or misplace our phone, keys, wallet – pretty much everything. Well, not anymore. This is Linquet. Linquet is the easiest and most comprehensive anti-loss solution for your phone and valuables. Unlike other solutions, which only try to find your things after they’re already lost, Linquet prevents your stuff from getting lost in the first place. Just attach Linquets to your valuables. When you leave something behind, both your phone and valuable will alarm, preventing you from losing your stuff. You can set different ranges to better protect different valuables. Linquet is a powerful, Cloud-based solution. Just in case you can’t hear the alarm, Linquet uploads the location to the Cloud in real time. With Cloud-based profiles, you can personalize your experience like smartly silencing the alarms at night or at the office. Best of all, you can add the people who you trust to your account, so if you leave something behind those trusted friends can help you retrieve it. You can easily find your in-range valuables by making them alarm. You can even have Linquet notify you when something comes in range. Linquet has an amazing programmable button which can be used for many cool things like finding your phone, a camera controller, or a panic button for emergencies. Linquet is tiny but its replaceable battery lasts up to a year. Linquet prevents the loss of your phone and everything that’s important to you. Be a genius and remove lost from your vocabulary. Order your Linquets now and never lose anything again.

Pooya Kazerouni 15:44
Cool, huh? Hi, I’m Pooya, founder of Linquet. An average person wastes 10 to 15 minutes a day looking for their stuff. For 1.3 billion Smartphone users in the world, that adds up to more than a 140,000 lifetimes a year. We’re trying to save those lifetimes. As the first Cloud-based product of our kind, we have thought years about the right user experience. And that’s why instead of talking about crowd-sourced, post-loss solutions we’ve started with Cloud features like Cloud-based profiles or a smart network of trusted friends, which actually work and are reliable. Unlike other companies who are focused on finding your stuff after they’re already used, Linquet is very focused on preventing the problem from happening in the first place. Some people may like to undergo reconstructive surgery after an accident, I’d rather fasten my seat belt. Linquet has a very sophisticated device. What we believe is the real value is not in the tiny tag, hardware is just an enabler. The real value is in the sophisticated software on the tag on the phone, and especially on the Cloud. That’s why we have a creative HaaS business model – Hardware as a Service. We give away Linquets for free and users only pay $2.99 a month or less for Linquet – no contract, cancel any time. Not only does HaaS make Linquet very affordable, but it also aligns our interest with our user’s interest. We believe that’s the right business model for the internet of things and sooner or later, the smart companies will follow Linquet. Linquet is an “Internet of things” company whose focus is on connecting real objects to the Cloud. An anti-loss is just the beginning of a very exciting journey for us. We’ll be releasing our own API and SDK, which will allow creative developers to build apps for Linquet and integrate Linquet with their own product. More importantly, we’re hiring and we’re looking for smart people to join our team and smart companies to partner with. Lastly, we’d like you all to be geniuses and prevent loss from happening and remove “lost” from your vocabulary. Join the “Internet of Things” revolution and let’s link up the world together. Thank you.

Chris Albrecht 18:21
Never lose my keys again. I need more help with my glass. But that’s all right, I’m sure that’s coming down the pipeline. What do we have? We have a seven. We have a five and a four. Peter, I’m going to talk with you, you’re in the middle there. What are your thoughts on Linquet?
Peter Gerstberger 18:39
This market is absolutely ripe. People are always losing their stuff, they’re no question about that. My biggest issue is the differentiation for me isn’t there enough to warrant a subscription service. That makes me very, very nervous. On Facebook right now, I’m already seeing competition like– I think it’s Tile, they’re already in my face. The added value that you’re providing is fantastic, but people aren’t going to understand it enough to really see the differentiation there. I think it’s a good plan, but the subscription thing is really just throwing me.
Chris Albrecht 19:12
Thank you so much. That was Linquet everybody.

Chris Albrecht 19:18
Also note, Tile is in your face. Coming out next, Lively. Lively to the stage. Welcome, Lively.
Iggy Fanlo 19:30
Hi, this is the Lively Hub. I’m Iggy Fanlo from Lively. We have one simple mission. That’s to help older adults live independently longer. The problem in the US is about 12 million folks over 70 living alone, and about five times that many adults taking care of them, either directly or indirectly. The problem is about five times bigger in the developed world and more than ten times larger globally. What are older adults saying? They’re saying they want to stay independent. Thirty years ago, the average age of someone going to a nursing home was 74. Today, that’s almost 90. Yet at the same time, they’re very disconnected from their families. When they were little children 70 or 80 years ago, their extended families all lived nearby – aunts, uncles, etc. Now, as the matriarchs typically of the family, everyone’s strewn all over the country, all over the world. At the same time, their children are feeling guilty and anxious about their health and well being, and they’d like to have greater connection with the entire extended family. Here’s a quick, whimsical look at Lively.
Lively Video 20:42
Meet Mary. She’s 88 years young and fiercely independent and she lives at home on her own, and intends to do so for as long as possible. After all, isn’t this what we all want? Meet Julie, Mary’s daughter. She’s always admired her mother’s independence but she worries, maybe a bit too much, about how her mother is doing. Any of us concerned about an aging loved one knows how this story can play out. Mary doesn’t want to be a bother to her children who worry, and Julie finds herself nagging her mother about the daily events of her life. We at Lively believe that getting older shouldn’t mean losing control of your life, so we created Lively. Lively is two things: activity sensors for living independently and LivelyGram, a fantastic new way for Mary to get pictures and messages through the postal mail. Here’s how Lively works. Lively sensors are placed on objects in Mary’s home like her refrigerator, pill box, and key chain. Lively then learns Mary’s normal routine patterns through the movement of these objects – the refrigerator door opening and closing, a pill box being used, or when Mary takes her keys out of the house. The sensors communicate wirelessly to a central hub, which then sends activity information to a secure website, all with no Internet connection required in Mary’s home. Mary also chooses who in the family has secure access to her routine activity. This display is super simple where green faces mean everything is a-okay. Yellow and red faces indicate that something may be amiss, and you can tap on any face to see more detail. Lively can send reminders and notifications to both Mary and those who care about her. Lively’s passive sensing isn’t too intrusive. It’s not Big Brother monitoring and there’s no video cameras or anything to wear. Now, let’s talk about LivelyGram, the creative way for friends and family to share the events of their lives with Mary. Here’s what Mary gets with LivelyGram. Let’s say Mary doesn’t regularly use Facebook or other social networks to stay in touch. She then misses out on family fun updates and photos. With LivelyGram, Mary’s family and friends simply send pictures and messages to Lively. Lively automatically converts the content into a printed personalized mailer. So you see, with Lively, Mary gets what she wants more than anything – to live in her own home as long as possible with an even stronger connection to those she loves. And Julie knows Mom is safe and secure and can now just talk to mom to catch up rather than to check in. Be connected. Be well. Be Lively.
Iggy Fanlo 23:33
Just some points of emphasis. It’s a five-minute set up. Our first customer was a 91-year-old man and was able to complete it in five minutes, no home Internet, and secured sharing of routines. Here’s a quick look at the at-a-glance view so you get a qualitative sense of what’s going on. Then you have the raw data and we analyze the patterns of daily living, look at those patterns and how they’re changing, and when there’s a change in pattern, that’s when we’ll send a notification. What does the competition look like? Before today, we’re talking about very intrusive monitoring, very expensive pricing. Hundreds of dollars and $50 to $100 a month, clunky devices, and really, really difficult setups requiring professional installation. With Lively, you have two-way connection, true affordability, the first consumer price point, human-centric design, and truly radical simplicity. Best of all, we’re shipping now. We’ve been shipping for three-and-a-half weeks. It’s available for $149 and $19.95 a month after, and the first two months are free. Thank you very much.

Chris Albrecht 24:37
Lively, all right. Judges, what do we have? Four…a nine and an eight. Christine, you went high on that one.
Christine Herron 24:48
I did go high. You know, I don’t use fives and sixes because they’re kind of waste numbers, they’re in the middle. The reason it’s not a ten is because I worry about customer acquisition and what’s the– because you’re selling to a couple of different customers here. You have to sell to the child. You have to sell to the parent. One of the reasons this is a nine is I actually saw some press about you guys a couple of months ago. I remember seeing that going, “That is so much better than the crap my grandma has.” I wanted to go buy it but it’s like I can’t buy it, I was so annoyed. I was actually upset I couldn’t get it yet. If you can fix customer acquisition and really nail down something that’s cost effective there, I think this is fantastic.
Iggy Fanlo 25:30
Thank you very much. I think you hit on the exact right challenge.
Chris Albrecht 25:32
Thank you very much. Big round of applause for Lively. And you know what? A big round of applause for yourselves, you’ve been clapping a lot. I appreciate it. Yeah, there you go. That guy right there knows. Up next, Phone Halo. Please welcome Phone Halo to the stage.

Phone Halo Founder 26:06
Chris and I met as freshmen at UC Santa Barbara. It was there we realized people are always losing things, from keys to wallets, purses, and backpacks. That’s where we came up with the idea behind Phone Halo. Phone Halo is one simple technology that allows you to manage the location of all your important items. We started by building an early Smartphone application that used Bluetooth to track whatever this device was attached to. The concept has evolved into what’s called Button TrackR, a slick, simple tiny device that you can attach to virtually anything and track with any Smartphone. We’re excited to be one of the first in this item-finding space. Indiegogo helped accelerate us to a position of market leadership.
Chris Herbert 27:02
Hi, I’m Chris, CEO, and we create software that helps you keep track of all your items. You’ve all lost items before and the key word is software. While we do have our own tracker hardware, we believe that by folks focusing on the application and underlying server technology, we can provide the best experience to our users. With this in mind, we enable our users to track things even without our hardware devices. Yes, users can use our free app to track any wireless item, whether it be your Bluetooth headset, where you parked your car, your laptop. We even track competing tracker devices. Our app is the only app you need to track everything in your life. This strategy has led us achieving over one million dollars in sales year-to-date, and we have sold over 100,000 devices. The rate that we’re selling these devices is dramatically increasing as users keep on coming back to us to buy more, to track more items. And maybe even buy a device for that special boozer in their life. Of course, we’re not doing this all on our own and just our website. We have multiple distribution partners and OEMs such as Verizon, who is currently selling our devices in stores nationwide. Just walk down the street to your local Verizon, pick one up. We have OEMs who are embedding this technology inside of the items you already use such as glasses, luggage, purses, wallets, and more. If you’re still looking for your keys in the morning or fumbling through your house for your wallet, this is our website at and use the code “mobilizenow” and we’ll get you a great deal on one of these devices. You can stop worrying about where your items are and focus on the more important things in life. Thanks.

Chris Albrecht 29:07
Phone Halo. It’s the Internet of Lost Things.

Chris Albrecht 29:16
Seven, a four, and a seven. Peter, I’m going to go to you with a seven. You had a little higher score.
Peter Gerstberger 29:28
Yes. I think this is a little bit differentiated from the Linquet, which I like the fact it’s already being embedded in other devices. It means it’s probably going to be one to make it versus others in a space where there are a lot of competitors. You didn’t mention the price, though. I’m confused. Is it a subscription?
Chris Herbert 29:46
It’s a one-time fee.
Peter Gerstberger 29:48
One-time fee. So, that’s great as well. Of the two, this is where I’m in.
Christine Herron 29:53
They can pivot because [inaudible].
Chris Albrecht 29:56
Thank you so much. That was Phone Halo. Now we want to bring out on the stage Rachio. Please welcome Rachio to the stage.
Chris Klein 30:10
Hi, I’m Chris with Rachio. I’m one of the co-founders and I’d like to talk to you today about Iro. It’s an amazingly simple Internet-connected, smart sprinkler controller. It’s affordable. It saves time. It saves water and it saves money. It essentially modernizes your entire sprinkler system simply by replacing your existing controller. Remove your old controller, install the Iro, and download our Smartphone app and then use that app to connect to the WiFi. From there, we’ll create a custom schedule unique to your location and download that to your controller. We’ll then adjust that schedule based on weather and seasonality, total automation. We’re entering the era of connected homes. What are some of our guiding design principles? First, we think that these connected devices should operate silently and efficiently in the background, taking care of our households as we live our daily lives. There are also times when they should yield control, allow them to engage with them in inspiring and fun ways and they should use these human interactions in automation to create a one-of-a-kind connection between the homeowner and the components of their home that they truly value. In our case, the yard. They should do so securely, always gaining the homeowner’s trust. We have Amazon-level security throughout our entire stack. So, we often get asked, “How does the sprinkler system work exactly and where does the controller fit in?” Many of you probably already know but for those of you that don’t, there’s a lot of plastic tubing that runs underneath your lawn and gardens. These make up zones and these zones are attached to valves. When these valves open, they allow the water to flow. The controller’s job is simply to turn these valves on and off. Seems simple, right? Now imagine you have multiple zones and they can only run one at a time. And each of these zones has land above it that has unique characteristics that dictate how much water should be used and when. All these zones are affected differently by weather, seasonality, and even local water restrictions. This controller is managing one of our most scarce resources and it needs to know about these outside factors. Unfortunately, it knows about none of them. As a matter of fact, the EPA estimates that these types of controllers make up 90% of the market here in the US. What happens when these controllers are out running in the wild? Well, we over water. When I say over water, I mean we use nine billion gallons a day on our outdoors every single day. The EPA estimates that up to 50% of that is wasted. Why do we do that? Because we don’t want our landscape and lawns to look like this. We value conservation but we prioritize the health and beauty of our landscape above that. We can empathize with that. After all, our yard in its own way, represents our own personal brand. We want it to look unique, look its best, and be a place of enjoyment for our friends and family. We know these homeowners and we wanted to create something special for them.

Chris Klein 34:00
The power of your sprinkler in the palm of your hands. For total control, this is our Smartphone app. More specifically, this is our remote control feature. You can use it to turn on and off any zone from anywhere in the world, even your own backyard. I guarantee this is the first feature you’ll use and you’ll use it to spray your friends and family when they’re not looking. [laughter] For the landscape enthusiast in you, you can teach our system about the uniqueness of each of your zones. Help it learn about slope, soil type, shade, and more, and it will adjust accordingly. You can also get a bird’s eye view of how you’re managing your water cycles and quickly make tweaks to it as you see fit. We’re staring to see a lot of different zone types pop up in our backyards – zeroscape, turf, garden, and more. Each has its own unique watering requirements. We make it super easy to adjust for this. I’m going to run out of time so I won’t be able to go over all of our automation features, but we have a lot of them. All of our logic lives in the Cloud and we leverage a lot of services available to us to continuously automate and update your schedule. We’re Rachio, thank you for listening.

Chris Albrecht 35:03
All right, Rachio. Because boy, I do not understand that control panel either. Judges, what do we have? A ten…wow.
Christine Herron 35:16
I desperately want to ask a question before I give this card…
Chris Albrecht 35:19
An eight and a seven. I’m going to go with Kevin. Kevin, what do you think?
Kevin McGinnis 35:26
I would probably buy this product today. I struggle with some of the things that you’ve highlighted. I think the big concern I have is there is some– I’m not sure how big the market is for this in terms of number of yard owners, how many would actually be willing to put the hardware in, and how many would replace the existing hardware that they have. And actually, what the business model is relative to this. But, I imagine, based on pricing, I would probably buy something like this today.
Chris Albrecht 35:56
That was Rachio, thank you so much. Up next – just two more to go – we’ve got Revolv. Please welcome Revolv to the stage.
Tim Enwall 36:14
Hi. I’m Tim Enwall. For the last year, I’ve had the good fortune to work on something revolutionary, something that will change an industry. Something that has changed the way I live my life. And hopefully, the way you live yours. At Revolv, we unify all of the smart devices out there in a Smart Home experience, on your Smartphone. I’m excited to welcome you to the unified Smart Home. In the past, Smart Homes, homes that synchronize with our lifestyles, have only been available to the very wealthy or the tinkerer with a lot of time on their hands. At Revolv, we believe that everyone should have a Smart Home, and we believe we can make your home a smarter home. I’d like to share my journey. It began with the Nest Smart Thermostat, because we wanted more comfort in our home and a little bit more energy savings. Then, we added the Sonos music system because we wanted music in every room, the Yale Smart Lock to know who was coming and going and be a little bit more safe, and the Philips Hue Lighting because we we like interior design, and we wanted some accent lighting. Like Kevin Toffel earlier today, I could not get them to work together. Let me illustrate the point a little bit with something that many of us are probably familiar with – date night. So, I have to pull up an app to dim the lights, an app to turn the music off, another app to make sure that we’re comfy, and another app to turn the lights off, and another app to queue up the movie, and another app to make sure that we’re safe. That’s a big pain in the butt. The real problem is that all these devices have so many wireless protocols, protocols whose names sometimes you can’t pronounce or remember. With so many devices with apps, consumers are just suffering from app fatigue. If you want all of it to work together seamlessly, practically impossible. It’s going to get worse. In the American market alone, in the next 24 months, we’re going to sell 40 million Smart connected devices. At Revolv, we’ve created a hub, a gateway, that sits centrally in your home and can talk to 95% of the available wireless products on the marketplace. Our hardware contains all of the radios of home automation, seven radios that can talk 10 wireless protocols. They can talk to all the premium products – Nest, Sonos, Yale, Philips – practically everything with the radio. We pair that hardware with very sophisticated software that begins with something that everybody in this room has – a Smartphone. Most home automation companies require you to have a contractor to come in and install this stuff and a programmer to make it simple enough to use. At Revolv, we’re different. It starts with FlashLink. We use the phone’s flash to get the hub onto your WiFi network – no Ethernet cable, no complicate wiring, just get your phone out and Flash it on.
Tim Enwall 39:39
Then, we automatically discover all of the other wireless devices in your home, some of which require a button to be pressed. It’s virtual plug-and-play. From there, we go to actions. You can set a light and a thermostat to come on at the right time of the day or your Sonos to come on when motion is detected. I would be remiss – since we’re talking about phones – if I didn’t mention GeoSense. Using location, I can set the phone so that the front porch light comes on when my wife, Hilary, comes up the stairs instead of in the dark, in the light, and the front door to open when she’s got a bag of groceries. As you can see from our dashboard, front porch light is on. You might expect to spend $10,000 for a solution like this. We charge $299, no monthly fee. We’re thrilled to be highlighted by Amazon as one of a very few set of products for their newly launched home automation store. We are creating home automation for the rest of us. We’re very excited we’ll be shipping our product in November and remember at Revolv, we don’t just focus on making great products but on making Smart Homes as open, as affordable, and frankly, as fun as we think they can be. On behalf of everyone at Revolv, I’m Tim Enwall. Thank you.

Chris Albrecht 41:11
Okay, Revolv…judges? Seven, eight, and a six. Peter, I’m going to go with you with the six.
Peter Gerstberger 41:29
Sure. Obviously, this is how Staples connects. My biggest concern with it is the price point, period. If we were at $99, we could have Revolv on the display today. That’s my biggest concern.
Christine Herron 41:43
Is that an offer?
Peter Gerstberger 41:45
We have a lot of work to do on the price, but I think the big issue I have–
Tim Enwall 41:48
We offered it to them, but not at $99.
Peter Gerstberger 41:52
The big issue that I have with the product is that all these protocols are in one hub, so you’re future proofing one item when it could be expanded outside that hub, so you could bring that price point down. That’s the biggest concern that I have because that average selling price is sub-hundred dollars. Outside of that, it couldn’t be more aligned. I absolutely love it.
Chris Albrecht 42:13
Great. That was Revolv. Thank you, everybody.

Chris Albrecht 42:20
Last one and then you can drink. Please welcome out sigSense Technologies.

Matt Birch 42:35
Good afternoon, everyone. My name is Matt Birch. I’m a co-founder in sigSense Technologies. Every morning, 5.4 field service technicians go out and start their day, carrying a hodge podge of devices to help them maintain and diagnose physical assets. They might work for large companies like telcos or utilities. Or for small companies – the plumbers, electricians, and building inspectors you see around your home. The instruments they carry are big and bulky. They’re expensive and designed to really be silos of data collection, holding a scalar value, a graph, or an image representing the voltage, current, signal strength, or whatever else there is designed to measure. Extracting data from these devices for record-keeping is manual and error-prone, often requiring either manually copying data and at the time of measurement, or data being stored on the device and the technician going in at the end of the day and generating a report. And the data is only as good as the technician’s recollection. SigSense replaces these instruments and brings them into the connected world. We do this by taking specific sensing components from each individual instrument, reducing them to modules, and these modules communicate with the cellular phone. The cellular phone or table enables the user interface and processing for all the devices. From here, we can offer effortless data recording, the automatic annotation of context information, and interface to the Cloud. Let’s talk a little bit about what technicians are currently using. There is field service management software companies and they’re pretty well established by the industry. Actually, I’m slightly ahead there. Can we go back one slide? Thank you. They are accepted by the industry – ServiceMax and Zuora are offering enterprise-level solutions for field service management. They do this by already equipping technicians with mobile devices. Through this, they’re able to do intelligent dispatching, adaptive scheduling, and real-time inventory tracking. But none of these systems go this last mile of integrating data into the workflow. SigSense bridges this gap by making any data collected by our system available on the Cloud. From there, it can be accessed in the back office in real-time, allowing for the first time, not only insight into where your technicians are, but what they’re doing and how they’re doing it, as well as saving data that was previously written down to allow post-processing. The technicians benefit from having a smaller and simpler workflow, easier instruments to work with, the automatic data recording I mentioned, and the ability to collaborate with their peers by sharing actual sensor data at the time of collection.
Matt Birch 45:29
And ultimately, the customer benefits from having an error-free and optimized workforce. As I mentioned, we’re replacing multiple instruments with these modules. Depending on the instrument being replaced, you’ll get a different module. It will connect to what we call our sensor dock. The sensor dock provides power and wireless interface to the mobile device. The mobile device provides a user interface processing and connectivity to the Cloud. The mobile device runs our sensor engine app. The sensor engine, Geo, provides these features I mentioned. Geo locates any data collected, annotates it, the technician can add additional information and uploads it. Once it’s in the Cloud, third parties can go in and access it. It’s accessible on any other sensor engine that’s authorized. As I mentioned, it can interface through our web APIs with third party management systems. And we have our own native interface to go in and just look at the data. Where are we? We’re a little bit younger than some of the other guys you have seen. We’re in the seed round right now. We’re founded by engineers with a passion for optimizing equipment, optimizing workflows, and really bringing this last mile of field service. We have a strong background in high reliability in sensing systems and enterprise software. We’re actively demoing our prototype system with the Cloud service. We’ve shown it to a lot of people. We’ve gotten great feedback and serious interest from small to mid-size businesses. We’ve really started getting some solid feedback and interest from large businesses. We’re really seeking funds to support our beta customers, grow the company, and start production. You can learn more at

Chris Albrecht 47:27
Okay, sigSense. What do we got judges? Eight, four, four. Christine, you had the glowing eight. Why are you apart from your colleagues there?
Christine Herron 47:51
I’m coming from two points of view. One is that’s a huge market. There’s so many devices out there. They’re all terrible, they’re all old. They look like something from a 60’s electronics class, like my dad’s popular science. So, I think on the market size there’s a lot of [inaudible] that it’s ready for. People have Smartphones, those guys have Smartphones out in the field. If you can handle the BYOD part of that, that’s a nice opportunity. On the consumer side, it’s hard to get the consumer pull and there is consumer pull for something better. It’s hard to get that upstream into the service orgs. There’s “I paid Sears for the fridge and then it’s some other organization that shows up and installs it for me.” You’ve got a little bit of that problem, but if you can work through that it’s a big opportunity and no one else is doing it.
Chris Albrecht 48:39
Great. Thank you so much, sigSense.

Chris Albrecht 48:41
While the judges tally up, can we, Kevin, get some general thoughts on what you saw today as we tally up your votes? Oh, wait. Before that, hold one second, sorry. Totally rude of me. Text…you will spend the next couple of minutes, text your favorite that you saw today. This is how you do it. Vote with the four letter key word “222333” and whichever one you liked, text that code to there. Start texting now and Kevin, just any overall thoughts that you had on stuff you saw today?
Kevin McGinnis 49:12
Yeah. This is the whole theme of why we’re here. It’s exciting to see what connectivity can do to a lot of different verticals and a lot of different spaces. I think the promise of some of the applications and some of the hardware innovations that we’re seeing, and starting to see actually in market with a lot of downloads and a lot of users, is extremely encouraging.
Chris Albrecht 49:33
Any other thoughts? Peter, Christine?
Christine Herron 49:35
I think one of the things that I actually really liked about the companies today, it seems like there’s been a lot of product and a lot of crowd sourced-funding around, “help me find my stuff.” It’s great to see things like water management and field service and some of these areas that have not been as popular with 24-year-olds, geeky engineers. But something my grandma would buy or folks in middle America would buy. To see them finally getting closer to market, there was a lot I was excited about.
Chris Albrecht 50:06
Peter, anything?
Peter Gerstberger 50:07
I thought it was great, yeah.
Chris Albrecht 50:09
Cool. We have a winner. The Judges’ Choice Award– and remember keep texting. As you can see here, things are going on right there. The winner of the– I’m very coherent at the end of a very long day, thank you very much for your patience. The winner of the Judges’ Choice is Rachio. Rachio, to the stage please. A bit of a applause for that, the winner.

Chris Albrecht 50:39
And you’re going to get booze. There you go. Congratulations.
Chris Albrecht 50:42
Chris Albrecht 50:45
You can go either way, it’s your stage. We’ll let it go for let’s say 30 more seconds. So, get it in there – text, text, text. Then we’ll hand out the Award for the People’s Choice Award for the 2013 Mobilize Show. And a big round of applause for our judges real quick. Thank you so much for your time and insight.

Chris Albrecht 51:10
And, I think we are going to call it at this point. We’re going to say Lively is the winner of the Audience Choice Award. Lively, to the stage, please. A big round of applause for Lively. Lively? Lively is lively, there you go. A big round of applause for Lively, for our judges.

Chris Albrecht 51:31
I think we have a couple of closing comments. Thank you guys so much. You are relieved of your duty and your number calling. I think we are almost to the end of the day, probably just a final– let me check my script, why don’t I do that? We have closing remarks real quick and then you can go drink. I don’t even know who I’m welcoming to the stage. It’s probably Stacy and-or Om and-or Kevin. Yes? Anyone there? No? Am I doing closing remarks? I can. All right, that’s the end of day one. We’ll see you tomorrow at day two. Thanks, everybody.


One Response to “Rachio’s smart sprinklers win the GigaOM Mobilize Product Showcase”

  1. I’m not sure how the Rachio sprinkler controller is all that different from the Green Electronics RainMachine. The RainMachine appears to do everything the Rachio does, but also includes a capacitive touchscreen and has been on sale a Amazon for several months.