Samsung’s Galaxy Round rocks and rolls to show info on the curved screen

While both companies recently announced plans for curved screen smartphones, Samsung has beaten LG to the punch. On Wednesday the company launched its Galaxy Round smartphone, a Korea-only Android(s goog)device that’s curved from left to right as you hold the phone.

Galaxy Round side

Samsung added several new features to take advantage of the design, per the company’s press release:

“As a result of its unique curved design, users can take advantage of round integration experiences like the Roll Effect that enables user to check information such as date, time, missed call and battery easily when home screen is off, and the GravityEffect for creating visual interaction with the screen by tilting the device. For music, the Bounce UX enables users to control their music. When the GALAXY ROUND’s display is off while the music player is running, a short press to the left of the device will play the previous track while a short press to the right will play the next track. For pictures and videos, the Side Mirror feature enables users to gain access to list of the album content with a left and right tilt.”

Useful? Maybe. Gimmicky? Probably.

Galaxy Round front and back

While the phone might fit better in a pocket due to the curve, I’m not sold on the new features that Samsung is pushing with the Galaxy Round design. Perhaps I’d feel differently after using one, but personally, I like the Touchless Control and Active Display functions on the Moto X(s goog).

Instead, with the Galaxy Round, getting useful information when the phone display is off looks like this: