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Netflix takes first steps towards original content in Brazil

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http://variety.com/2013/film/international/netflix-to-distribute-apenas-o-fim-worldwide-1200708888/

Brazil hasn’t been an easy market for Netflix (s NFLX), but the company is now taking some first steps towards the production of original content in the country. Netflix has commissioned a three-part mini series called A Toca, which stars local web video stars and will only be distributed to Brazilian subscribers, according to a Variety report. The company’s Chief Content Officer Ted Sarandos told Variety that Netflix will produce more original fare in Brazil as soon as it has a big enough local subscriber base. Netflix also announced that it will make the Brazilian movieĀ Apenas o Fim available to its subscribers worldwide.