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Target(s tgt) revealed late Wednesday that it would begin selling its own mobile voice and data plans, confirming earlier reports the retailer was getting into the mobile virtual network operator (MVNO) game. In a post on its abullseyeview blog, Target said it would resell T-Mobile’s(s tmus) minutes and megabytes in U.S. stores under a new service called brightspot.
Target will sell two plans: a $50 plan with unlimited voice and SMS and 1 GB of data on T-Mo’s “4G” networks, and a $35 unlimited talk and text plan with no data. As is most often the case with virtual operators, Target is offering a better deal than its carrier host – T-Mobile’s $50 unlimited plan typically includes 500 MB of data. But it’s still up in the air if that means customers will be able to access T-Mo’s new and growing LTE networks since T-Mobile calls both HSPA+ and LTE by the name 4G.
Target will sell both a selection of brightspot phones and SIM cards for customers who bring their own GSM devices. While the service is prepaid Target hopes to keep customers loyal by offering them up $25 store gift cards for every six months they remain with brightspot.