Extending responsive web design for cross-platform mobile development


Despite the obvious importance of mobile, most websites continue to provide a subpar mobile browsing experience. Few websites truly embrace mobility, offering scaled-down versions of desktop websites or pushing users toward native applications that require a separate download. Many well-intentioned mobilization strategies aimed at solving the problem become bogged down in the minutiae of designing for multiple platforms.

In theory, responsive web design should allow businesses to create and manage one codebase to deliver consistent branding and functionality across all platforms. The reality is far more complicated and less rewarding. Monolithic application design, a reliance on client-side scripting,  and the task of managing multiple templates can increase complexity and cost. A heavy dependence on mobile networks and server-side databases can diminish performance relative to native applications.

In this webinar, our panel will discuss these topics:

  • How should developers address key differences among desktop and mobile experiences?
  • What are the pros and cons of native and hybrid applications?
  • What are the challenges of web-based applications on mobile devices?
  • What efficiencies do responsive tools and methodologies bring to cross-platform development?
  • How should businesses approach and manage a responsive strategy?

Speakers include:

Register here to join GigaOM Research and Moovweb for “Responsive mobile design: extending responsive web design for cross-platform mobile development,” a free analyst webinar on Tuesday, Oct. 15, 2013, at 10 a.m. PT.


Drupal Agency

Making your website device agnostic is crucial nowadays. Most of our clients include this as one of the main requirements and it’s not hard to understand why. Since mobile devices are very (increasingly) popular as a way people use to surf the web and buying from the internet. Thanks a lot for a great post.


Responsive web design is the way of the future. If your website does not look good on all platforms it will be considered dated. Building parallel sites for each size format and trying to maintain them is just too much unnecessary work.

Alisa Rozzy

Yes i agree with your definition. your content topic “Extending responsive web design for cross-platform mobile development” is very effective that may be also good for my website http://www.vocso.com


Very interesting. Will this be available for download if I register? I’ll be traveling on Oct 15th and cannot watch it live.


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