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Amazon’s Roku killer may launch in time for the holidays

Amazon (S AMZN) plans to launch its own streaming video set-top box in time for the holidays, according to a report by the Wall Street Journal. Amazon’s box will feature access to the company’s own Prime video subscription service as well as to third-party apps, and the company has reportedly given partners a deadline of October 15 to submit these apps.

There have been rumors about Amazon entering the living room with its own streaming device for some time. The company’s secretive Lab 126 R&D unit hired a number of key employees from Loigtech’s Google TV team over the last two years, and all signs point to a team within Lab 126 developing an Android-based box that will be heavily customized, just like the company’s Kindle tablets.

The Journal added a few more details to this picture Thursday, saying that Amazon’s product will be tightly integrated with the Kindle to offer remote control and media beaming capabilities. The product apparently has the internal code name “cinnamon,” but the paper cautioned that plans to introduce the device could still be delayed or shelved altogether last-minute.

2 Responses to “Amazon’s Roku killer may launch in time for the holidays”

  1. If the Amazon so called “Roku Killer” is anything like the Amazon Prime Instant Video…then Roku has nothing to worry about. Amazon’s Prime subscription video streaming platform is lousy and a rip off. The “instant videos” they offer are very few, and usually second rate movies. If their set top box is similar, they will not last long in the cord-cutting market especially since they offer nothing close as one can get through Hulu+ and Netflix.

  2. The key is in the headline,
    After reading dozens of comments to another like article where no one appears to get it the main point is “Roku killer”.
    There is a market there and yes it takes time to become profitable in any venture. All one needs to do is look at Google’s acquisition of you tube- just a bit of tinkering with regional advertising it became a healthy revenue stream.
    Look to the major broadcasting networks being held hostage to cable, happily that will all be coming to an end. A knocking off of Roku and a buy out when the time comes then an absorption of HULU and a new king of the hill emerges.