Retailer Target could soon counter Walmart’s long-running Family Mobile service with a virtual cellular service of its own. According to Droid Life, this weekend Target plans to launch a mobile virtual network operator (MVNO) named BrightSpot using T-Mobile’s voice and data networks.
BrightSpot would sell SIM cards and phones in Target stores and would offer unlimited voice and text plans for $35 a month with data plans costing extra, according to Droid Life’s unnamed sources. What makes BrightSpot special to Target? Well, apparently customer loyalty is linked to in-store rewards: For ever six months you’re a BrightSpot customer you’ll get a $25 Target gift card.
Story posted at: droid-life.com