IBM is going to acquire a Dublin, Ireland-based company called The Now Factory, which specializes in providing customer and network analytics for wireless carriers. The idea is that better, faster data about their networks can help carriers optimize performance and better serve (or target) customers based on their usage behavior. The Now Factory seems similar in vision to the San Mateo, Calif.-based Guavus, and it seems logical the two will cross paths more often thanks to IBM’s global reach.

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