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Hulu has long insisted that it is less like Netflix and more like cable, giving viewers the option to watch current shows, but also showing them ads, even if they pay for the company’s Hulu Plus subscription service. But the company may be introducing an ad-free tier in the future: Hulu’s interim CEO Andy Forssell said at a Goldman Sachs conference this week that Hulu may give viewers an option to pay more for an ad-free experience, according to a Variety report. How much more are we talking? According to the report, Hulu generates about $7 of ad revenue for every Hulu PLus subscriber.