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Hadapt, a startup that has been pushing SQL on Hadoop since 2011, is rolling out a new technology it calls “schema-less SQL.” Essentially, the SQL portion of Hadapt’s platform will automatically form columns from the keys of JSON and other data types, thus making the associated values queryable like values in a standard relational database. This sort of joint SQL-NoSQL support is likely to become a lot more normal for analytic databases. Curt Monash has a good technical breakdown of the new Hadapt feature.