Tim Cook: Apple never had an objective to “sell a low-cost phone”

Given that many — yours truly included — thought Apple would be releasing a low-cost iPhone, it’s interesting to hear what Tim Cook says about such a product and why device usage is more important than market share. This interview with Cook, as well as Ive and Federighi, offers insight into the low-end handset market and why Apple isn’t likely to ever enter it.

Story posted at: businessweek.com

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