After losing Charlie Redmayne as CEO in July, J.K. Rowling’s Harry Potter fan site and digital bookstore Pottermore.com has a new boss: Susan Jurevics. Jurevics was formerly an SVP at Sony (s SNE), where she marketed Sony products in North America and led the company’s global partnership with Pottermore.
“We’re delighted to welcome Susan over to Pottermore,” Pottermore chairman and cofounder (who is also Rowling’s literary agent) said in a statement. “We have enjoyed working with her at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape.”
Jurevics had been located in New York and will move to London, where Pottermore is based.
Charlie Redmayne was Pottermore’s first CEO; he left his position as chief digital officer and EVP at HarperCollins to go to Pottermore, and returned to HarperCollins as CEO of the publisher’s U.K. division in July. Under him, Pottermore.com attracted over 45 million unique visitors since its launch in April 2012, has launched a platform to work with other brands, has expanded to PlayStation and plans to launch apps later this year.
Jurevics’ ties to Sony are likely to be beneficial to Pottermore in some ways. Sony provides the interactive technology for Pottermore.com and Pottermore games are available on the company’s PlayStation. When it comes to Pottermore’s digital bookstore, a CEO from Sony might be less of an asset: The company has struggled to regain the foothold it once had in the e-reader market, and is essentially a non-player at this point.