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Etsy takes a cue from Pinterest with new curation feature for brands and bloggers

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There’s a lot of good stuff on Etsy, but discovering it can be tricky — especially as more mass-produced goods have flooded the marketplace that was once intended to be for handmade products only.

Etsy already has some discovery features, including blogs and an “Etsy Finds” email newsletter. On Tuesday, the Brooklyn-based company rolled out another way to link shoppers with products: A new “Pages” feature, clearly inspired by Pinterest, that invites brands and bloggers to curate their favorite Etsy products on themed boards.

Just as Pinterest was once invite-only, Etsy Pages is too, at least for now. The company writes on its blog:

“To launch Pages, we’ve hand-selected brands and bloggers who celebrate Etsy’s items and makers, and boast strong editorial chops when it comes to curating for their audiences. With a mix of perspectives — from home decor, kids, weddings and more — and a global spread, we’re excited to kick off Pages with such a talented group! As they grow their following on Etsy, the partners will also help spread awareness of our unique marketplace by using Pages’ tools to post their curation to their own communities. And we’re excited to continue to add new Pages in the coming months.”

Among the brands and bloggers participating so far: Martha Stewart Weddings, Lucky magazine, retail store West Elm, home design blog Apartment Therapy, food blog Food52 and others, including brands from Australia, Canada, France, Germany and the U.K.

I asked Etsy if the brands are receiving a revenue share for any products sold through their Pages. In the U.S., no: An Etsy spokeswoman told me that “Etsy Pages U.S. partnerships are organic partnerships with the mutual benefits of traffic and growth; there is no revenue sharing on sold items.” Outside the U.S., though, “some of the international partnerships have an affiliate component, as we are testing various affiliate programs.”

Overall, Pages seems like a cool feature, but I wondered about curation fatigue. Most of the participating brands also have a presence on Pinterest, where they can showcase items from anywhere (including Etsy, of course), and it seems as if it would be hard to devote attention to both platforms, which presumably attract a lot of the same users. Etsy says it has over 30 million members; Pinterest, according to a recent report, has 70 million registered users. Then again, the participating brands may find it easier to stand out on Etsy than on Pinterest.

18 Responses to “Etsy takes a cue from Pinterest with new curation feature for brands and bloggers”

  1. Mediawatcher

    Wake up Gigamon and see Etsy for what is has become under Dickerson’s misguided and shortsighted leaderships. These company don’t really care about Etsy sellers ..most of the have stolen designs, inspirations and ideas from Etsy sellers. This is the Trojan Horse. They just want a cut of the IPO!!!

    Read the comments from sellers and buyers. Then you will see how this really plays

  2. Berryblue

    With Etsy constantly dropping code without ensuring it’s been tested in a test environment is scary to say the least. This company doesn’t care about its customers, the shopkeepers but instead they are helping in trying to pass the resellers as handmade shops when we who own shops on the website know differently. What Etsy doesn’t share is the many inactive shops on Etsy that are now leaving. This includes myself because as soon as you start to complain about all the bugs in Etsy, they shut down your posting privileges in the forum and blame some nonsense. In other words they dig through your prior posts and try to find or read a post in a negative manner that will somehow break their so called forum rules which are open to interpretation. I bet they won’t report on the hundreds of shops that have jumped shipped since May; it’s not a few either.

  3. There’s always a way for “some” to find a way to benefit. There was once a term for it- ” Carpet Bagger” comes to mind.

    I have no problem with turning a profit, selling goods or marketing your own works, just don’t call “trending”or “branding” unique..or try & call it good for indie crafters trying to earn a living wages against imported market goods.
    When many of those very Manufacturers are harvesting ideas from the site now promoting them-for free. Promoting their off site selling venues that even Etsy’s own sellers are not allowed to do.

    You can call it “capitalism” if that makes you feel better, but as a paying member of Etsy I call it a rip-off.

      • unhappy camper

        Not papercherries, but I can answer for a lot of sellers. Many of us rely on our income from Etsy to help feed our families and pay the bills. Until we can establish ourselves on other sites, or our own web sites, we have no choice but to stay.

      • Obscure Claire

        Like many of us, Papercherries was probably with Etsy before the sell out and is now scrambling to figure out what to do. Many sellers have families to feed. Speaking of things that are stunning, these fluff pieces on Etsy and Chad are showing a stunning lack of journalistic integrity. They are downright one-sided and dishonest.

  4. DavidSandusky

    wow, the complainers in the comments. Capitalism. There are many ways to benefit from each move etsy has made lately. Some, for all I know all, of these brands are buying from etsy sellers and with wholesale in beta we see this as nothing but positive. Keep innovating etsy! You are enabling great commerce for small business.

    • Obviously not an Etsy shop owner. If you can find “benefits” then kindly share them with us. And if you think big companies and “brands” buying from Etsy sellers is a postive thing, then you’ve obviously not come face to face with “copying”. Sorry … if a factory owner duplicates my items for 1/10 my cost in China … And then Etsy allows them to set up shop nect to mine …. I’m NOT benefiting. You’re living in La la la land. Totally out of touch. Words are easy. Working with one’s own hands is harder.

    • carolbabs

      As a buyer-only on Etsy, I do not see these changes as positive. Buyers, such as myself, that have been purchasing from Etsy for years because Etsy was set up for small business owners to handmake their items with their own two hands, sell vintage, or sell craft supplies, now have to weed through page after page of manufactured and resold goods labeled as handmade. With Etsy’s new definition of handmade, which is illegal, IMO, sellers can have their “ideas” made in a factory. This is not handmade, and is deceitful to buyers.

      There are plenty of other venues for manufactured goods, and Etsy stood out as a dynamic handmade site.

      Tell the small mom and pop shops that have closed due to not being able to compete with the megamarts, that there are ways to benefit from moves such as Etsy is making. The one of a kind, small, handmade shops won’t be able to compete with the large factory prices, and won’t be able to be found among the garbage. They will lose out and so will buyers that value uniqueness, quality, and the human touch that is handmade.

    • changingthearticle

      Obviously DavidSandusky is not familiar with Etsy’s original concept of having a site for handmade artisans to show their wares. Now they are turning their back on the handmade, which by the way, got them to where they are today, in favor of mass-produced junk and “curated” listings from companies.

      Either DavidSandusky is clueless or an Etsy plant to make the comments appear to be positive.

    • unhappy camper

      How is it enabling great commerce for small business (we sellers) when they have links to mass marketed stores and items that take them away from our shops? Contrary to what you think, they are NOT buying from the majority of, if any Etsy sellers. Featuring an item is not the same as buying it.

  5. trinlay k.

    Oh YAY ! yet another way to direct buyers to MASS PRODUCED items, and away from the handmade and vintage…

    When I’ve been a buyer on ETSY, I’m ALWAYS at Etsy and not ebay/amazon/macy’s etc BECAUSE I want that fresh different OOAK thing… something trend setting, or trend ignoring, and not trend following.

    I’m no longer even trying to sell handmade or OOAK on Etsy, there’s no support for that kind of product from Etsy central any more.

  6. yet aother slap in the face for genuine Etsy crafters. First we got the supplies which offered cheap charms and the chains on which to thread them and Etsy called this “handmade”. And doubled dipped with fees from BOTH suppliers and the ‘charm on a chain” shops.

    Then we got the blatant resellers. And weren’t allowed to mention “China” in the forums or got muted and our shops closed.

    Then we got a new system of ” feedback’ which reduced our charming personal responses to a series of obnoxious yellows stars …. Nasty politically … remember the Nazis? And nasty for Etsy sellers who now found their stellar ratigs slipping as few people give 5 out of 5 stars for ANYTHING. To make matters worse, sellers were stripped of their feedback
    received prior to a year ago. Years of work and carefully fostered customer relations down the drain.

    And NOW we get links OUT of our shops to BRAND NAMES,.

    Chad Dickerson is amply living up to part of his name. What a disgrace!

    • trinlay k.

      And there is now NO feedback for buyers.
      So customers who have been wonderful there for years, and sellers have no way of knowing… someone who has been there for years and NEVER left a positive feedback making a custom order? No way for the seller to know.

      I can no longer do custom work via Etsy for customers I don’t already know.

  7. This doesn’t benefit the small, indie sellers at all. It’s a betrayal of what Etsy started as; just the latest of many. Now large, mass-produced competitors essentially have advertising space on a site that was supposed to be for handmade, complete with clickable links taking shoppers off-site to buy from the big companies.

    • Why the hell would indie artisans and vintage curators care what “brand’ers” & taste testers think about anything- who flippin’ cares?
      Isn’t it about being an Artist, free thinker & not just another shelf at Target?

      Seriously, Etsy sold it’s soul to the devil..or..Martha Steward //same damn thing. Chad killed the heart of Etsy.

      “Would you like fries with that Giant Cowl?”