Hampton Creek now selling plant-based eggs at Whole Foods in California

17 Comments

Credit: Gigaom / Katie Fehrenbacher

Startup Hampton Creek is now selling its plant-based egg products at Whole Foods in California. The company — which is a little over a year old and is backed by Khosla Ventures and Founders Fund — is based in San Francisco and we visited their food lab earlier this year.

Hampton Creek Food’s first product is a plant-based egg replacer for baked goods called Beyond Eggs, and the company has developed a plant-based mayonnaise, too. The likes of Bill Gates, who’s an investor in Khosla Ventures, and Tony Blair — who’s an advisor to Khosla Ventures — have taste tested Hampton Creek’s “Beyond Egg” muffins.

Photo of Bill Gates taste testing Beyond Eggs muffin.

Photo of Bill Gates taste testing Beyond Eggs muffin.

Hampton Creek Food’s CEO Josh Tetrick told me earlier this year that his team of engineers, chefs and science PhDs, have worked on over 344 prototypes for their egg-yolk product, and have studied 287 types of plants that range from peas and canola. Tetrick is a do-gooder entrepreneur who tells me that “the food industry is broken.”

Tetrik told me that Beyond Eggs will be 19 percent cheaper than eggs, will last longer on the shelf than eggs, is safer to use than eggs, and is better for you than eggs. There’s also all of the feel-good aspects of the product: the poor environmental and inhumane conditions of the egg industry, and the reduced carbon emissions by decreasing the amount of feed (mostly corn and soy) that goes to chickens.

But all of those won’t matter if the products don’t pass Tetrick’s “Dad Twinkie” test, the goal of which is to deliver a twinkie that’s cheaper and better for you, but that tastes exactly the same. Hampton Creek Foods is just one of a new type of eco-food innovator that is being incubated in Silicon Valley.

17 Comments

Larry Eastman

If the product tastes good, is not harmful, and helps to eliminate the harm being done to to the planet and all the innocent chickens, I am on board! How do I buy stock in this great start up?

Howard

I work for Whole Foods .This is a Frankenstein food.GMO.Stay away from lt lable it.What is ingredients?

Valorie

It’s always interesting to me when people think plant based foods are “yuck”. So, when you eat a piece of rotting dead animal carcass on a bone you think that is “good”? Or, when you drink pus and blood and nasty chemicals in milk, you find it tasty because it’s what you are used to? I am so pleased to hear that they have come out with a plant based egg. Eco and cruelty free food is the future. Those of you still eating dead animals and products from animals should try and keep an open mind. The animals will thank you!

helen miles

My grandson cannot eat eggs, milk, or wheat products. I saw the interview with Joshua Tetrick on the Power Pitch on Power Lunch. I am wondering if you sell samples so my grandson could try it. We live in indiana.

Not New

I’m a little ho-hum here to be frank. It’s not like vegan mayo or egg replacements for baking are a new thing (stuff like no-egg has been available for ages by mail-oder etc). Can’t rally tell what is suposed to be so different about this product..

Stacey Citraro-againstanimalabuse

I am a big supporter of Beyond Eggs, have been since I first heard about it. I have tried Just Mayo, both regular and chipotle versions @ DC Vegfest and it is JUST AWESOME like I knew it would be. Though I have heard the saying, “the longer the shelf life…the shorter yours” so thankfully I’m not a processed food addict…..hmmm just got me thinking….this is an awesome company with awesome products and will change the future for the better. It has many benefits that will support animal welfare, ethics, environmental concerns, health and wellness. Also check out beyondmeat dot com

Ed Von

Yes, GMOs will save the world! Wake up – Vegans have been making great mayonnaise for years, it doesn’t take a billion dollar company to make- Bill Gates is not your friend- he’s in it for the money! Buying up all the natural seeds in the Mexican food banks- and supporting the GMO killing agency! The Bill Gates foundation is as corrupt as the Rockefeller foundation! tax shelters

Om Malik

I tested cookies based on real eggs and these plant based eggs and frankly couldn’t tell the difference. Both cookies, however were really bad ;-)

John Smith

I never knew there was such a thing as a Canola plant.Canola oil is made from the rapeseed plant,which was first used to make industrial lubricants and pesticides then cooking oil(mmm sounds yummy).Canada is the main producer hence the name Canola.For several million $ they persuaded the FDA to approve it for human use.So much for the FDA’s concern for the peoples health.

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