Songza gets $4.7 million, wants to ramp up advertising

Music streaming service Songza has raised $4.7 million from Amazon, William Morris Endeavor, Lerer Ventures and others, and the company wants to spend that money to grow its native advertising platform. Songza is focused on curated playlists, and the company has been getting companies like Nissan and Taco Bell to sponsor some of these “music moments.” Of course, playlists are also at the core of the upcoming Beats Music service — we will have to wait and see how its launch will affect Songza.

loading

Comments have been disabled for this post