Apple to make iWork free with all new iPhones

Apple is taking a new tack with iWork starting this month, offering it free with any new iPhone. So users have an added incentive to trade up to the new iPhone 5S and iPhone 5C, announced today.

Tim Cook, Apple CEO, stated that iWork is now the best-selling suite of productivity apps on any platform, which seems a bit much, and begs the question of how that is being measured.

But iWork by itself is not enough to compete in todays’ office tools marketplace against Microsoft and Google. It requires a more mature version of iCloud, and specifically one that supports cooperative work.

These are the only ‘sharing’ options in today’s iCloud beta:

Screen Shot 2013-09-10 at 14.05.07

There is a grayed out ‘share document link’ option at the folder level, so presumably they want to take that next step soon:

Screen Shot 2013-09-10 at 14.06.26

But even that is inadequate. People need — and will demand — at least the capabilities of Google Drive, where coediting is possible, comments can be added, coworkers invited, and documents versioned.

And I wonder if Cook will go all in, and make iWork free on all new Apple products, across the board?