Two out of three Netflix subscribers have watched original shows

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How Netflix’s Bet on Originals Is Already Paying Off

Original content seems to be working out pretty well for Netflix, (S NFLX) according to a RBC Capital Markets consumer survey unearthed by Variety. 64 percent of Netflix subscribers queried for the survey said they watched Netflix originals over the last three months, and one in five said that original content made up for 50 percent or more of their viewing.

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Kevin Horne

1) Survey of stated, recalled behavior = invalid meaningless research

2) Paidcontent: please ask Reed Hastings why he won’t publish viewership data for original content?

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