Many people think of Box as a baby company, but it’s almost 9 years old and thus pre-dates the “mobile first” strategy that many companies embrace now.
On this week’s Structure Show, Box CEO and Co-founder Aaron Levie talks about the early days when the company’s mobile strategy centered on the dearly departed Palm Treo and Windows Pocket PC “with its amazing Solitaire program.” After the iPhone explosion, Levie says Box bought into and hired mobile expertise to address the mobile generation.
He also talks up what former Microsoft Office chief Steven Sinofsky, now a Box advisor, brings to the table and how Box can compete with Dropbox, Microsoft and Google in the fast-moving enterprise cloud file-share-sync-and-storage business.
Also on the show, Derrick Harris and I discuss a new app for stalking your Twitter-and-Instagram-loving friends and Dell’s cloud strategy, which Nnamdi Orakwue, VP of Dell Software, will discuss at Structure: Europe in two weeks.
So plug in and get ready: Levie is always entertainiing