What do you think about Yahoo’s new logo?



Yahoo wasn’t innovating with the old logo. And it isn’t innovating with the new logo, announced today. I  am pretty ambivalent about the logo. What do you guys think?


Tony Edwards

Don’t really care about their logo. It’s bland, but am LIVID about their recent arbitrary changes to the format because the changes:
1) took away page numbers (I had 50 emails per numbered page ~ depended on this to keep myself organized).
2) took away access to my album of stored email photos. ~ another way to keep organized.
And now yesterday;
3) changed the look and “feel” of the page by taking away previous themes and substituting with VERY depressing new and soul-less options,
4) messed with the left hand “dashboard”/folder list as well.
Am thinking very seriously of quitting Yahoo! and switching to one of my already existing three non-Yahoo! email addresses. Ms Mayer is a disaster!! Hope the board sends her packing by Christmas!!! Tony


Yahoo wasn’t time on something that doesn’t matter, the logo, but messed up their formerly tried-and-true webmail application, which is now excruciatingly slow. That’s progress.


Inverse video!! Is that what they came up with? Will they really turn everything upside down or inside out? Or does that just reflect indecision?

IMHO, Yahoo’s problem is that Yahoo has let the value proposition of its product decline. e.g. My yahoo inbox is full of spam while gmail is clean of it. Yahoo provides yahoo groups that theoretically you could use with any account. But, if you have google or some other email, good luck going through hoops to use. If they need to fix something, it is this and not the logo.

Jorge Eduardo Ardila

What’s Yahoo?. I know a company, the largest Alibaba shareholder, named yahoo, a company that once upon a time were a huge one, in the prehistoric internet. But, now, is it a valuable property?

Bob R

As mentioned by others…. Yahoo needs much more than a new logo…

Why not focus on gettin e-mail to work! )

(latest message I now get is that MS Internet Explorer is trying to Yahoo emails or ads protect from cross-scripting errors.

Another innovation from Yahoo!!!

VikramAdith Raman

Both ebay and Yahoo! have replaced lively looking logos with more ‘mature’ versions that honestly look boring. I appreciate clean design, but these have been changes for the worse, IMHO.


Yahoo shouldn’t have made a big deal of their new logo considering this is the final result.

Mark Ross

From a design standpoint, it’s stunningly bad: a testament to not letting the right people do their job without interference. Only inappropriate input and meddling could create a result this poor.


Logo? Who wants to talk about that?? It’s a new font. Who cares? Can’t believe Kara Swisher spent so many words on it. More interesting to me are their new mobile apps (weather is sweet), flickr & groups remake, use of tumblr, etc.

Blue Cheese

The old logo (and the company at that time) was a lot more emphatic – today’s leaner logo is at best a yahoo on a diet – a yahoo-lite, if you will. If one were to be less charitable, it is a withering, less bold, yahoo in it’s autumn. The winter is not far.

What Yahoo needs (IMHO) is to become a fun place again, targeting the young and the young at heart. The clean lines, mature looks (the silly slant exclamation notwithstanding) probably resonates better with baby-boomers.

Om Malik

I don’t feel anything either way, but after reading your comment, well — I see things slightly differently. Thanks


Sorry, but I just don’t think it matters any more. I greatly admire Marissa Mayer, but I fear here talents are wasted at Yahoo! As for the logo itself, it isn’t good or bad, just no reaction at all really.



Yahoo missed a golden opportunity with the Snowden crucible. Case in point, they could have whaled on Gmail and Hotmail/Live by figuring out an innovative way for help the masses encrypt their Yahoo mail contents. For example, imagine if they came up with a way to help people obtain an S/MIME certificate and install it on their favorite device (a laptop, a smartphone, a tablet etc.). The world needs a “plug and play” approach to email encryption (yes, its true that mail headers aka email metadata is not encrypted so the spooks can see some information, but if the contents – the meat – of email is encrypted en masse, that would be a huge step forward). But noooooo … Marissa Mayer (who is very intelligent and has the computer science chops) is too busy catering to Wall St’s short term quarter to quarter measuring stick rather than looking for opportunities like the Snowden crucible and then turning on a dime.


Your comment is on the mark Eddie. As a Marissa admirer this is what hurts(?) me.
If only she could step out of her CEO role and think like a true Googler( take a bird’s eye view of this Yahoo mess and apply some plain ol’ Google problem solving) things would change much faster.

vandy meares

Yuck! It hurts my eyes! That typography is fodder for designers … Why yawho why?


Very odd type choice. I feel its actually lost some presence with this – it’s too anemic.__They would have done better using a more chunky variety to be more playful, but still modern.

Rahul Patel

I don’t see much of the difference with both logos. It only reflects that Yahoo does not want to change things in big way. They will stick to what is in their core and will try to project it in a new light. Bad choice in my opinion.

In a new logo, you expect the innovative approach. The change should be visible but it does nothing like this.


It’s fine. Won’t affect my impression of the brand either way.

What does affect my impression of the brand is 30 days of screwing around with different logo variants.

Want respect? Choose a logo yourself, to show who you are and what you stand for. Don’t waste my time with your endless deliberations, and don’t suggest that you’re putting way too much focus on appearances at the expense of cleaning up aging services. Just freaking do something.

Kamal Nayan

I think the logo is inadvertently appealing simplicity as well as intending to talk a lot more. A bigger ‘Y’ is making it less mature..i think.

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