iOS video discovery app Vidora adds monetization and analytics. Next up: Chromecast support


iOS video discovery app Vidora just added a few features that could help to make it more popular with publishers: Vidora unveiled new monetization options as well as a new analytics dashboard Tuesday, both of which aim to help publishers to make more money.

Vidora’s app now supports in-app purchases, allowing publishers to charge subscription fees right within the app. Publishers who’d rather monetize their videos through ads can now make use of two ad networks to insert ads into their videos within the app. The other major behind-the-scenes update is the addition of analytics that are meant to tell publishers who is watching their videos, and what other topics these viewers are interested in.


The next big Vidora update could be a lot more consumer-focused: Vidora co-founder Alex Holub told me during a recent interview that the company will add support for Google’s Chromecast streaming stick to its app in the coming months. He added that Chromecast is a great match for Vidora’s vision of the future of video: The company wants to replace traditional TV set-top-boxes and over-the-top streaming boxes alike with apps on mobile devices, which consumers can use to find their favorite videos and then beam them to the TV screen.

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