How is the BlackBerry Q10 selling? Not well according to Chris Jourdan, owner operator of 16 Wireless Zone stores, who also told the Wall Street Journal that the handful of Q10s sold were returned by the customers:
“We saw virtually no demand for the [BlackBerry] Q10 and eventually returned most to our equipment vendor.”
Supplementing the lack of demand is this comment from Jeff Trachsel, chief marketing officer at NextWorth:
“We thought there would be a pocket of die-hard BlackBerry enthusiasts waiting to upgrade, but it seems they have already moved on.”
Granted, 16 stores in the midwestern U.S. and one electronics trade-in business offer only a glimpse of BlackBerry’s efforts to stay afloat in the smartphone market.
But there’s plenty of other evidence suggesting the company’s hardware hopes are bleak. Last week, it was revealed that BlackBerry is considering a service spinoff. That followed lower than expected shipment figures for the new BlackBerry 10 handsets in the second quarter; only half that of Nokia(s nok) Lumia Windows Phone(s msft) devices.
At this point, I’m starting to wonder if organizations such as the Department of Defense and ADP(s adp) should be reconsidering their choice of going with new BlackBerry phones. I doubt the company will leave them in a lurch from a support standpoint, but why take the potentially costly chance?