Blog Post

Vendors aren’t waiting for the BlackBerry upgraders that never showed up

How is the BlackBerry Q10 selling? Not well according to Chris Jourdan, owner operator of 16 Wireless Zone stores, who also told the Wall Street Journal that the handful of Q10s sold were returned by the customers:

“We saw virtually no demand for the [BlackBerry] Q10 and eventually returned most to our equipment vendor.”

Supplementing the lack of demand is this comment from Jeff Trachsel, chief marketing officer at NextWorth:

“We thought there would be a pocket of die-hard BlackBerry enthusiasts waiting to upgrade, but it seems they have already moved on.”

Granted, 16 stores in the midwestern U.S. and one electronics trade-in business offer only a glimpse of BlackBerry’s efforts to stay afloat in the smartphone market.

But there’s plenty of other evidence suggesting the company’s hardware hopes are bleak. Last week, it was revealed that BlackBerry is considering a service spinoff. That followed lower than expected shipment figures for the new BlackBerry 10 handsets in the second quarter; only half that of Nokia(s nok) Lumia Windows Phone(s msft) devices.

At this point, I’m starting to wonder if organizations such as the Department of Defense and ADP(s adp) should be reconsidering their choice of going with new BlackBerry phones. I doubt the company will leave them in a lurch from a support standpoint, but why take the potentially costly chance?

5 Responses to “Vendors aren’t waiting for the BlackBerry upgraders that never showed up”

  1. WalterB

    Its too bad how many articles like this one only focus on the doom-and-gloom regarding BlackBerry. This is another spin-offs that echoes a single owners experience who has 16 stores in the US. This story has been echoed hundreds of times by many journalists over the past few days who each add their own doom-and-gloom spin on it. When something positive happens , very few articles echo it and it quickly disappears. Its sad to see an incredible product such as the NEW BlackBerry 10 phones suffer this public perception as a result. Anyone that truly tries the new BlackBerry 10 phones and compares them to the “other” phones, will see, they are the best phones on the market today!

    • What’s a recent positive that we missed? This sounds like blaming the media for poor business execution. Ironically, some in the press warned Blackberry for the past few years that it was too slow to change and didn’t understand this “new” market. And here we are today with a business that’s spiraling downward.

      • Humberto Saabedra

        I’d have to agree, being another fellow media member. It gets tiresome having to report the bad news regarding BlackBerry, but the reality of the situation is that when even the Q10 can’t inspire confidence, what realistic chance is there for the company to survive?

        Add to that the lack of direction and reluctance from app developers to pick up the platform, as robust as it is and you have a recipe for a slow disaster that could have been fixed years ago. The Z10 and Q10 should have come out in 2010, not three years later when the dominant players are entrenched to the point of common ubiquity. This is also why Windows Phone is also struggling against Android and iOS.

    • Mick marrs

      Doom and gloom sells, even when blown out of proportion.

      An ex-Nokia, ex-iPhone, ex-Samsung S3 and current Nexus 4 owner. If I hadn’t bought the Nexus 4, I would seriously consider the Z10 since I got to use it as a company phone and really liked it. Specially being able to change the battery and how it survived undamaged after several drops in the parking lot.