Unless you want an all white or an all black Moto X handset, there’s no need to visit an AT&T retail store. On Tuesday, Motorola announced an upgrade to its Moto Maker site, allowing customers to customize and order a phone online. The site will check your AT&T eligibility for upgrade pricing or you can order a no-contract Moto X at $579 or $629 depending on the storage choice.
I’ve already tested the process and it correctly verified my upgrade eligibility, just as Apple’s online iPhone store would. A free Motorola Skip accessory is also included for a limited time.