How Game Informer became the country’s bestselling digital magazine

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http://adage.com/article/media/game-informer-buoying-magazines-tablet-numbers/243774/

Game Informer, a monthly magazine owned by videogame retailer GameStop, is by far the bestselling digital magazine in the U.S.: It has nearly three million digital subscribers, according to the Alliance for Audited Media, blowing away the other publications on the list. (Reader’s Digest, at #2, has under 300,000 digital subscribers.) But Game Informer isn’t necessarily a model for the rest of the industry: AdAge notes that subscriptions to it are bundled with GameStop’s premium customer rewards cards. Those loyalty card memberships account for over 99 percent of Game Informer subscriptions.

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