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A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs.
The study sampled about 8,300 people and analyzed their viewing habits at the time of day when they normally watch video. It followed up with webcam interviews.
IPG suggests the better ad recall is due to the fact that viewers tend to watch videos on tablets when they’re just sitting at home.
And they don’t multi-task as much as they do when they are watching TV.
This appears to be especially true for younger viewers.
You can download the study here.