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Jolla wraps up its first production batch, but remains fuzzy on numbers

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Jolla, the Finnish smartphone upstart that’s repackaging the old MeeGo operating system into something that can rival Android(s goog) and the iPhone(s aapl), has said its first production batch has been “fully booked by consumers and selected sales channels”. For some reason, though, it won’t specify how many handsets that batch includes.

“We are not disclosing the exact number of devices pre-booked but the Jolla view is that the size of the production batch for a mobile device vendor of this size is typically 50,000 units,” a spokeswoman said on Wednesday.

Jolla also claimed that it was holding back its numbers in the interests of “customer confidentiality”. This sounds silly if you only take into account pre-orders from individuals, but less so if you consider that the first batch would have been partly booked by Finnish operator DNA and, presumably, Chinese distributor D.Phone (which was announced as a partner early on but which went unnamed in today’s statement). It is quite possible that one or both of these customers are highly secretive about the volumes they buy in, and fear rivals may extrapolate sensitive information from Jolla’s generalized batch figures.

If Jolla is trying to say (in as coy a way as possible) that it’s done a run of 50,000 units or thereabouts, then that’s not actually a bad start, certainly if you compare it with the Ubuntu Edge – 5 days ago, Canonical’s nearly-over crowdfunding drive for the $695 device had seen 14,500 units pledged for. Jolla’s smartphone costs €399 ($535), so it’s cheaper, and unlike the Edge it will also get made.

Jolla said its preorders – the ones from consumers themselves, rather than partners – came in from 136 countries. The preorder limit actually got hit in mid-July, so another order from a sales channel partner probably got finalized since then, otherwise Jolla would have been trumpeting the full booking of its first production batch a month ago.

The first Jolla phone will ship by the end of this year, with Europeans getting first shot. DNA will be the first operator in the world to carry the 4.5-inch device.

4 Responses to “Jolla wraps up its first production batch, but remains fuzzy on numbers”

  1. James twang

    The $100EUD pre-order closed approx. mid-July, the $0EUD pre-order still remains open last I checked.
    So that’s what could be boosting their numbers further, not just orders from other sales partners.
    I hope 50k’s on the conservative side for the 1st batch, & they’ve actually done significantly better, but it’s likely to be no better than that.

  2. You know what not just no, but HELL NO! Where were you schmucks when us early Meego supporters were handy our hat and shown to the door by Nokia? I loved my internet tablets!

    Fool me once shame on you! Fool me twice…

    There is no ecosystem for this platform and I say at the top of my lungs to anyone that will hear, RUN, RUN FAR AWAY AND DONT LOOK BACK!

    • James twang

      And you’re probably the same sucker now buying into the WP “ecosystem”, yeah?
      For what happened to Maemo/MeeGo, your anger should be directed at Nokia, & to a lesser extent MS, 0 to do with Jolla.

      There most certainly with be an ecosystem, there will be native (Qt5) apps, most probably “some” Qt4 apps support (maemo/meego/other etc), HTML5 apps, & Android apps.
      For Android apps it’s not yet clear exactly what % of the entire app base will be supported.
      From what’s been ascertained it should be a large chunk, but whether or not a high % of that chunk will be quality ports (& relatively easy to do so), remains to be seen.

    • James twang

      Oh, & the whole MeeGo push had little to do with Nokia’s earlier “internet tablets” initiative.
      That was more closely associated w/the Maemo iterations, accurate facts/knowledge is good, no?