IaaS pioneer Reuven Cohen joins Citrix as chief cloud advocate

Reuven Cohen, who helped blaze the trail for Infrastructure-as-a-Service (IaaS) when he launched Enomaly nearly 10 years ago, is joining Citrix(s ctrx) as chief cloud advocate. His appointment was announced internally on Wednesday night by Peder Ulander, VP of product marketing for the Citrix Cloud Platform Group.

Citrix Chief Cloud Advocate Reuven Cohen.
Citrix Chief Cloud Advocate Reuven Cohen.

According to Ulander’s emailed announcement, Cohen will

“… be responsible for helping us increase the volume, reach and influence for our cloud solutions – both Apache CloudStack and Citrix CloudPlatform/CloudPortal …  Reuven’s first order of business is to use his influence is to incorporate Citrix Cloud Solutions into his broad readership and followers.”

Citrix has pushed CloudStack as an alternative to OpenStack infrastructure, which it initially backed. But in the past year, OpenStack — which powers cloud offerings from Rackspace(S rax), Hewlett-Packard(s hpq), Red Hat (s rhat), IBM(s ibm) and others — appears to have the momentum.

Cohen could help raise CloudStack’s profile. After all, he is indeed a familiar name and face — a member of the “clouderati,” if you will. Based in Toronto, he’s a globe-trotting speaker and writes a column for Forbes Magazine.

Enomaly launched in 2004, two years before Amazon(s amzn) Web Services. Virtustream bought Enomaly in 2012, and Cohen remained a senior vice president there until July, according to his LinkedIn profile. He has also been a strategic adviser to AWS and to Sun Microsystems.