Blog Post

Why do videos go viral on Twitter?

If you were wondering how and why videos go viral, Twitter has the answer for you — it doesn’t really know. “There are no rules to “virality” — while some ignite, and spread like wildfire across the web, the growth of others is much more measured, like ripples spreading across a lake,” the company wrote in a blog post Monday. Bottom line: after all these years, content popularity on the internet is like playing the lottery — hey, you never know!

3 Responses to “Why do videos go viral on Twitter?”

  1. Jay Mueller

    @Yahoo they call these folks that start the ripples tastemakers. Tastemakers are people with lots of public influence and with large followings on social sites like twitter, facebook, etc…