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Tesla said on Wednesday in its Q2 earnings report that it has delivered its first Model S cars to customers in Europe in Norway, Switzerland and the Netherlands. The electric car company said that in the second quarter it made “several hundred” Model S cars for service loaners, customer test drives and deliveries to customers in Europe.
The first car was delivered in Oslo, Norway (picture below), according to Tesla’s twitter account.
Norway will act as a flagship market of sorts. Just this year, Tesla expects to deliver 800 cars to Norwegian customers. Tesla is also building out its Supercharger network around Norway, and says its chargers will cover 80 percent of the population. One of the first Tesla Supercharger stations in Europe is being built in Cinderella, Norway, according to the Tesla twitter feed.
Tesla CEO Elon Musk also noted in an earnings call this week that Norwegian buyers will be interested in the new “sub zero package,” which has add-ons like wiper blade defrosters.
Tesla has a final assembly plant in Tilburg, in the Netherlands, and has its EU headquarters in Amsterdam. In the coming weeks Tesla will open a new retail design store in Brussels, London and Amsterdam.
Musk also said that because Tesla is now production constrained (instead of demand constrained), they aren’t really trying to push sales all that hard in Europe yet. “If you order a car in Europe [now], you’ll get it maybe in November.” Right now we need to make sure our entry into Europe is smooth, service centers are there and the people who manage them are well trained, noted Musk.
In terms of the volume of the overall European market, Musk said that conservatively he thinks Model S sales will be at least half as good as the sales in North America. However, they could possibly be as good as sales in North America, he added.