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Even as Apple sells more iPhones, its share of smartphone market falls

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Despite selling more iPhones than it did a year ago, Apple(s AAPL) dropped some share of the worldwide market for smartphone operating systems. It shipped more iPhones than a year ago — 31.2 million between April and June, versus 26 million the same quarter a year earlier — but went from a 16.6 percent share of the smartphone OS pie to a 13.2 percent share in the last year, according to IDC.

Still, Apple easily remained No. 2 behind the ever-growing market for Android(s GOOG) smartphones, according to IDC’s Worldwide Mobile Phone Tracker:

IDC smartphone OS marketshare Q2 2013

It’s been nine months since there was a new iPhone. While Apple continues to find new ways to sell iPhones, the entire market is growing at a faster pace. So it’s not unexpected that Apple’s share would dip while Android and Windows(s MSFT) phones would grow as new devices are continually released for those platforms.

The picture may look a little different this fall after iOS 7 and presumably new iPhones are released.

11 Responses to “Even as Apple sells more iPhones, its share of smartphone market falls”

  1. IPhone is a smartphone limited to only specific countries and restricted to certain carriers for the respective countries of the world, its why they will never get ahead and be high on global market share, simple because companies like Samsung, Google, Nokia, Sony are all global companies which have been manufacturing alot of electronic devices, not only Phones for worldwide countries, plain and simple.

    Apple is restricted to selling their products to only a small number of countries, their basically producing more and more stock for the local market, not for the global market. Their statistics do not show the actual values for global market share. Another reason is also they have a limited range of products to sell its why they main primary products are priced so expensive on a yearly basis.

  2. Kindroid

    Tizen is not going to be a way out for Samsung. Samsung’s software efforts to this point have been lackluster at best. They simply don’t have the talent and experience in the OS field to release a mobile software product that will compete with the likes of Android and iOS. Even their attempts with Touchwiz reveal software development weaknesses. Add to the mix, that Google services…gmail, maps etc….are at least as important to the Android experience as the actual operating system and Samsung has a very long row to hoe. Just ask MS about that.

  3. Nick Murphy

    Compare IDC’s Q1 2013 press release:

    To their Q2 2013 press release:

    The Q1 release includes the more interesting overall mobile phone share instead of just focusing on Smartphone share. In Q1 Apple decreased their share of the smartphone market but increased their share of the overall mobile phone market.

    I wonder if the Q2 story is similar?

    • Henry Robinson

      It will be similar, but only because of math.

      Whenever Apple sells a ‘phone’ it’s a smartphone.

      Whenever Samsung or Nokia etc. sell a ‘phone’ it may or may not be a smartphone.

      So whenever Apple sells an iPhone, it effectively counts double because they don’t have any shitty non-smartphones in the denominator.

  4. Henry Robinson

    Market share does matter. It matters, because of software. Apps in this case. Apple faces a real risk in the long term if developers can reach more users via Android then they can via iOS. This could take a while, or this may never happen. But focusing on margins at the expense of market share could lead to problems down the road.

  5. Laughing_Boy48

    It’s practically a given that one company using only three models of iPhones to sell would never be able to keep pace with what may be several dozens of Android manufacturers selling hundreds of various model smartphones at rock-bottom prices. Some of those Android smartphones are running older versions of Android OS and on hardware basically a little better than feature-phones. Any one of the companies selling Android smartphones could be shipping them by the tens of thousands but are just sitting around as unused inventory.

    Yes, I guess Apple would be losing market share against that sort of nearly insurmountable odds. In the end the only thing that really matters is that as a single company, Apple is able to sell more iPhones at higher profit margins than the rest of the industry. I believe there is around 800 global carriers and the iPhone is on about 240 of those carriers. Samsung smartphones are on all 800 carriers. Apple sets strict terms about what carriers are able to do and if the carrier doesn’t accept those terms, then no iPhone for them. So, Apple will continue to lose global market share against Android until Samsung decides to switch over to Tizen. At that point Apple will gain market share against Android because Samsung is selling most of the Android smartphones. Samsung seems firm on its commitment to Tizen for most of its smartphones.

  6. Shiggity

    So much talk about phones. What good is a 1000$ phone on a network where you have 2GB data caps?

    Only use wifi? You may as well just give Verizon and AT&T free money at that point.