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From DIAL to Chromecast: How Netflix and Google want to save TV

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Netflix (s NFLX) and Google (s GOOG) have both been trying to save television. And we are not talking about YouTube and Arrested Development for a change, but on the actual TV set – the device that’s in your living room.

Netflix has been talking behind closed doors to TV makers to make their so-called smart TVs less painful to use, Google has worked to replace the on-screen keyboard with voice search and both companies have cooperated to establish an open AirPlay competitor – work that eventually led to Google’s Chromecast device, which launched a little more than a week ago and immediately sold out online and in stores around the country.

This week, we chronicled these efforts to make TVs suck less in a three-part series called Making TVS smart that featured interviews with developers, executives and more. Here’s your chance to catch up in case you missed it:

4 Responses to “From DIAL to Chromecast: How Netflix and Google want to save TV”

  1. This all sounds like good news, the awful interfaces have been one of the main issues with Smart Tv’s and if they fix that with features like voice commands and hand gestures it will work. Even something as simple as the Nintendo Wii’s remote control device is better than an on-screen keyboard. I also so a post the other day about the chromecast device,, so it looks that bit-by-bit, developers are getting to the core of what we as viewers want on our TV screens.

    Thanks for the article and keeping us updated!

  2. I don’t care if smart TV’s can find the unified theory, if they don’t do something to to stop too frequent, too many and too long commercial breaks I will continue watching non-commercial content on-line. BBC America has ruined content like “Copper” with its numerous commercial breaks and they are not alone. Excellent content is unwatchable due to this.

  3. Valentine North

    That’s quite simple. The TV remote should have only a few buttons. On/Off, Volume Up/Down, and Channel +/-.
    That’s it. Nothing more.
    All the other stuff, the dozens of extra buttons, exist because the viewers get cheated on their subscription. they pay loads of money for stuff they don’t need and ads they dont want to see.

    There was a time, when one selling point for cable tv, was the lack of ads. Because you paid for it.

    The hardware makers tried to move with the times and adapt. You can store hundreds if not thousands of channels on your TV, arrange them all you want, though you’ll probably watch only two or three.

    Ironically, people wanted to escape that, and watch only what they wanted, ads free, so they moved on to the next best thing. The internet.

    Google and Netflix, and the others that will soon follow, will try to bring that old television on the internet. Because make no mistake, that market might not be growing as it used to 5 years ago, but it definetley makes lots of money.

    Don’t believe me? Google is an advertising giant. Television makes almost all of it’s money through ads, guess what they want to sell you.