Google’s new smart TV dongle Chromecast is getting more love from video publishers: Blip, Hulu, Vevo and Devour all have pledged to add Chromecast functionality to their platforms. But Google may not actually be ready to add too many apps just yet.
Chromecast was announced last week with only a small line-up of native apps supporting the platform: Right now, Chromecast users can beam media from apps for Netflix, YouTube, Google Play Movies and Google Play Music to the streaming stick. A number of other publishers, including AOL and Pandora, will soon follow and, as we reported earlier this week, Vimeo, HBO and Redbox Instant were also preparing to launch on Chromecast.
Now you can add a bunch of new names to that list: A Blip spokesperson told us Thursday that the video platform is definitely adding support for Chromecast, but that the timing for this is still a bit in the air. Wednesday, Variety reported that Hulu is also committing to Chromecast. And a Vevo spokesperson sent us this statement Thursday:
“We will support Chromecast via our web, iOS and Android platforms although we do not have any launch dates to announce at this time.”
We’ve also heard from the video aggregation platform Devour that its app “will be gaining Chromecast support very soon.” However, users may have to wait a bit for Google to enable some of these apps. A Chromecast engineering manager remarked this week on Google+ that publishers may have to wait until the company releases the final version of the Google Cast SDK:
“The primary reason we are hesitant to enable many apps in is that we know that there will be breaking changes in our release SDK, and we are trying to avoid having Chromecast users that don’t need to understand the underlying SDK end up in a state where apps that were working one day stop working the next when we push and update.”