Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Sometimes, the only way to get connected is via coffee shop Wi-Fi. And for many people across the U.S., the nearest Wi-Fi-enabled cafe is a Starbucks.
But Starbucks is notorious for its spotty internet connections. It’s always free, but the challenge of getting a connection while waiting for a Frappuccino means many people don’t even try, much less camp out the way that many customers do at indie establishments.
But that may be about to change, as Google announced that it would be boosting the Wi-Fi in all 7,000 company-operated Starbucks stores over the next 18 months. The search giant promises connection speeds up to 10 times faster than what they are now, and 100 times faster in Google Fiber cities across America. Starting in August, each free Wi-Fi connection will be available under the same name “Google Starbucks.”
This isn’t the first time Google has rolled out fast free Wi-Fi. The company has finally moved forward with plans to bring Wi-Fi to San Francisco parks, eight years after proposing the idea to the city. With an expanding portfolio of Google Fiber cities and plenty of municipal initiatives under its belt, Google’s strategic partnership with Starbucks will finally bring more internet to people across the country.