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HTC predicts operating margin loss for Q3, plans mid-tier products

Sales of the HTC One flagship are higher than last year’s model, but HTC needs more than just one hot handset. On Tuesday, the company provided operating margin guidance of 0 to -8 percent in the third quarter on expected revenues of between NT$50 billion an NT$60 billion (US $1.7 billion and US $2 billion). HTC plans to launch “a range of innovative and competitive mid-tier products” in the fourth quarter, which could help it broaden its potential customer base.

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