Sales of the HTC One flagship are higher than last year’s model, but HTC needs more than just one hot handset. On Tuesday, the company provided operating margin guidance of 0 to -8 percent in the third quarter on expected revenues of between NT$50 billion an NT$60 billion (US $1.7 billion and US $2 billion). HTC plans to launch “a range of innovative and competitive mid-tier products” in the fourth quarter, which could help it broaden its potential customer base.
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HTC predicts operating margin loss for Q3, plans mid-tier products
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How about removable batteries and MicroSD? Every hardware feature not available is a loss of thousands and thousands of customers.