Blog Post

By merging, Omnicom and Publicis are chasing Google

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

http://mobile.nytimes.com/2013/07/29/business/media/two-ad-giants-in-merger-deal-chasing-google.html

The New York Times reporter Tanzina Vega takes a closer look at the mega merger of advertising industry giants – Publicis and Omnicom – and outlines how technology evolution is reshaping the business of Don Draper. A great read that well augments my analysis of the deal from yesterday.

One Response to “By merging, Omnicom and Publicis are chasing Google”