A week ago I started playing around with Everlapse, a photo sharing app (for the iPhone) from Seesaw Decisions Corp, an app development company co-founded by Aaron Gotwalt, Kyle Sollenberger and Jesse Engle. That’s the trio that co-founded the Twitter-focused service, CoTweet, which was acquired by ExactTarget (which is in the process of being gobbled by Salesforce itself.) EverLapse is actually a side project for the company, but if I was them, I would shut down whatever else they are doing and instead focus on this new photo app.
Why? Because instead of trying to mimic, say, Instagram, the new app has taken a very communal approach to photo sharing. Engle said it is doing so by bridging the gap between photos and videos. SeeSaw has raised about a million dollars in funding from FreeStyle Capital, Betaworks, First Round Capital and Baseline Ventures (also an early investor in Instagram). They also have raised from a bunch of angel investors.
Let’s forget the investors — and instead focus on the app. While it might look like yet another mobile photo app, it is a signpost of how we are going to collaboratively create and consume media in the future. It doesn’t take very long for one to zero in on this communal-creation-and-consumption aspect of the app.
How does it work? You can create your own clips by adding say three or four photos. Or you can go one further and collaborate with others, by inviting friends and family to add their photos to the mix. Say I take three photos of the Golden Gate Bridge and share them with my friends as a clip. And then I invite others to add their photos of the bridge to the mix. It creates an even longer loop (animation) of the same landmark. And if some of those photos might not meet my taste or be appropriate, I can edit them out.
Engle said the founders are tweaking the core collaboration rules and making them easier in order to increase contribution velocity and pay attention to things like average number of frames per clip. The idea is to make the app super simple to use. The app has been approved for Twitter Player Card integration, so expect to see more of this in your Twitter stream. You can actually add frames to the flip books by replying to a tweet with a photo, Engle explained — which is sort of neat.
There are many different ways one can use this app, and like Vine and Instagram Video, it depends on one’s imagination. I shared some photos of California beaches and now that embed has expanded quite nicely, highlighting the great communal experience through visuals. I find it quite fun to use.
And it seems like I am not the only one — Jack Dorsey, co-founder of Twitter & Square is playing around with it. And comedian/actor Andy Dick is doing his thing as well.
Try it out this weekend.