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T-Mobile expands MetroPCS’s prepaid reach into 15 new markets

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MetroPCS’s network may be going away, but T-Mobile(s tmus) to is keeping its promise to not only maintain MetroPCS’s brand and service plans, but also expand them to new parts of the country. On Thursday, T-Mobile said Metro is setting up shop in 15 regions where its never offered service before.

Instead of relying on Metro’s CDMA systems, customers in these new markets will ride entirely over T-Mobile’s GSM, HSPA+ and LTE networks. Basically, Metro is becoming a prepaid arm for the newly minted T-Mobile US (though it still offers prepaid under the T-Mobile brand), much like Virgin Mobile and Boost Mobile serve as Sprint’s(s S) prepaid vehicles.

The expansion doubles Metro’s presence across the U.S. to 30 markets, though several of these new burghs aren’t quite the metropolises like New York and San Francisco Metro tends to focus on. Those cities are: Baltimore, Md.; Birmingham, Ala.; Cleveland-Toledo and Sandusky-Akron, Ohio; Corpus Christi, Houston, San Antonio-Austin and the Rio Grande Valley, Texas; Fresno and San Diego, Calif., Memphis, Tenn.; New Orleans, La.; Seattle-Tacoma, Wash.; Tallahassee, Fla.; and Washington, D.C.

Lumia 521T-Mobile only took over the reins of MetroPCS in May, but it’s moving quickly to merge Metro’s operations into its own. It has every reason to do so since the faster it turns Metro into a GSM carrier, the faster it can use its spectrum for its LTE and HSPA+ network rollout. T-Mobile has already shut down Metro networks in some markets refarming their frequencies for LTE.

But T-Mobile still has some more integration work to do. While Metro will only sell GSM devices in these new cities, it’s still offering CDMA devices to new customers in its original markets, gradually introducing GSM devices into its handset portfolio. T-Mobile is now letting customers bring any T-Mobile-supported device to a Metro plan. Starting Monday, T-Mobile will start selling the LG Optimus F3 through all Metro retail channels, making it the first GSM device available to all MetroPCS customers.

MetroPCS is also getting its first Windows Phone 8 device, the Lumia 521. Like the Optimus, the Lumia is a GSM/HSPA+/LTE device, though it won’t be available in all Metro markets at launch.

6 Responses to “T-Mobile expands MetroPCS’s prepaid reach into 15 new markets”

  1. systems55

    In any organization, if an organization does not have processes, checks and balance to catch corruption done by directors, they will fail no matter how hard senior executives try. Since these corrupt directors are going to eat away organization from inside out. If these type of directors are giving hard working sincere employees job to their buddies because this hard working sincere employee didn’t agree to put incorrect information on a report, how can such organization will ever be able to anything good for customer, no matter how hard senior leaders try, it will only get polluted by these type of directors (John).

    Before making any big move, merger etc, it is moral duty of senior leaders, executives to make sure their organization is not filled with corrupt middle management (Director John). They should make sure they have checks and balance to keep such corrupt directors(john) in check, so new employees are treated correctly.

    • Kevin Fitchard

      Hi Anon,

      T-Mobile seems to have gotten the back-end integration down, but there still are logistical issues. T-Mo either has to recruit dealers to sell the service or train staff in its own T-Mobile stores to sell service. It has to put it’s provisioning systems in those stores and then stock them with Metro device inventory. Also most people in these new markets have never even heard of MetroPCS so it has to market the brand. It’s hard to do that kind of thing nationwide overnight.