Blog Post

Nick Denton makes peace with the banner ad

http://www.digiday.com/publishers/nick-denton-makes-peace-with-the-banner-ad/

Gawker Media founder Nick Denton used to say that the days of banner ads were numbered, but now he says he has made his peace with the format because “you can’t fight against an entire industry.” He says the challenge now is to make banners more relevant.