Blog Post

Google nixes Netflix promotion for Chromecast, cites overwhelming demand

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Google’s (s GOOG) new Chromecast streaming adapter seems to be more popular than the company imagined it would be: Not only is the device sold out and on backorder online, but Google also said that it will have to end its Netflix (s NFLX) promotion prematurely “due to overwhelming demand,” according to an LA Times report.

Google introduced the Chromecast streaming adapter Wednesday for $35, and promised at the time that both new and existing Netflix customers would get three free months of service from Netflix.

It looks like people who have received a promotion code after ordering will still be able to redeem the code. However, we don’t know how many orders Google and its resellers processed before the promotion was halted. A Netflix spokesperson declined to comment on the specifics of the promotion Thursday when contacted by GigaOM.

Updated at 3:37pm with additional details on the redemption of promotional codes.

5 Responses to “Google nixes Netflix promotion for Chromecast, cites overwhelming demand”

  1. Scroogled

    Such BS, Google… I order two Chromecast’s on 7/26 not knowing the 3 month offer was ended after one day… There was NO indication that what they had advertised was cancelled. AND I ORDERED DIRECTLY FROM GOOGLE’S WEBSITE!

    Never again – Google freaking sucks when it comes to honoring it word!

  2. Jason Webb

    Google should have actually announced that the Netflix promotion is available only for early birds.Also it should have announced the end of promotion as soon as the limit reached / was about to reach. Am really surprised why they could not predict the sales / demand. They are not ready with the inventory either. This is not the first time, the same inventory issue happened earlier with Nexus 4. Its time now for the internet giant to realize the market and keep up its brand value before customers the customers get vexed with it

  3. Tim Acheson

    Google must have had a limited contract with Netflix, allowing a certain number of subscribers. Google would have anticipated reaching the limit of the agreement, but knew that this occurrence could be exploited for PR purposes and spun as a good news story about the popularity of the product

  4. James Monday

    I was told by a Play Store representative that I would still receive the promotion since I ordered yesterday. He said the code would be emailed out once my Chromecast shipped (I chose the slowest shipping option). I’m hoping that proves true.