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iHeartRadio adds on-demand talk programming, lets listeners participate via Spreaker

Clear Channel-owned online radio platform iHeartRadio isn’t just about music anymore: The radio platform added talk radio content from ABC (S DIS) News, American Public Media, TMZ, the Wall Street Journal and others.

iHeartRadio Talk, as the new platform is called, also features podcasts from publishers like TWiT, the Nerdist, the Huffington Post and the Onion, as well as listener contributions through a partnership with Spreaker. “We are excited that we now have a tool to allow the next Ryan Seacrest to emerge,” said Brian Lakamp, President of Digital, Clear Channel Media and Entertainment when I chatted with him earlier this week.

Lakamp told me that out of the gate, the talk offering is bringing some 50,000 pieces of audio content to the platform. Users can listen to these on demand, or add them to what the iHeartRadio calls the Pulse – a continuous stream of talk content that’s prepopulated with some popular shows but can be customized by listeners to their liking.

iHeartRadio hopes to add a lot of additional content to its platform by asking its listeners to actively participate. To that end, the company has struck a partnership with web audio recording startup Spreaker. Users of the startup’s mobile apps will be able to upload their contributions to iHeartRadio with the press of a button, after which contributions will be screened, and ultimately added to iHeartRadio Talk.

These listener contributions will initially be limited to iHeartRadio’s programming, but Lakamp wouldn’t rule out that some of this content may eventually find its way onto traditional Clear Channel broadcast stations as well. After all, Clear Channel has in the past already used some of iHeartRadio’s EDM stations to program EDM radios in some of its markets. “Is that possible here? Absolutely,” he said with regards to Spreaker contributions.

iHeartRadio talk is available right now in beta on the web, and will find its way to the company’s mobile apps by September.

Image courtesy of Flickr user A. Germain.

3 Responses to “iHeartRadio adds on-demand talk programming, lets listeners participate via Spreaker”

  1. i love this but I am a speaker member I have had an account for 1 year but it takes a long time to uplode your show . are they going to put us on the actiul radio? sorry about my spelling

  2. Ted Turner, IV

    I’m not very happy with Clear Channel not allowing “Internet radio listeners” the ability to tune all of their iHeart stations. They will not allow ‘Reciva’ to add any Clear Channel station to their Grace internet radios, so I have lost the ability to listen to CC stations – guess I’ll have to listen to other online stations now instead. This is a stupid policy as they actually will lose listeners going this route without people who have spent the money to listen on an internet radio in a building where the local AM from CC cannot get thru..

  3. One must be impressed with Clear Channel’s continued quick evolution and improvement to iHeart. They integrated a Pandora like feature, then Songza, and now they’re adding podcasts in an obvious nod to Stitcher. I think that Thumbplay acquisition is continuing to play dividends by giving them a nucleus of a team that can move fast which is unusual for a big company.

    While they call this new offering “talk” it’s not talk radio as any traditional radio listener might think of it. There’s no Fresh Air, All Things Considered, Rush, Beck, Dave Ramsey, Jim Rome, etc. Oh sure, Glenn Beck is listed if you don’t mind 1 month old content. To stream that content is a better option or time shift it with