Withings, a Paris-based startup best known for its WiFi-connected scale that sends information directly to health and fitness apps and services, has raised $30 million in new funding. The round, which follows $3.85 million previously raised, includes $15 million from French state-backed investment bank BPIFrance, as well as financing from Idinvest Partners, 360 Capital Partners and previous investor Ventech.
The funding comes amid growing interest in so-called Quantified Self devices that let people monitor and log their personal health data. Since launching in 2009, the company has made a name for itself with a digital scale that automatically transmits a user’s weight to its own mobile app, as well as well as a wide range of wellness apps, including RunKeeper, MyFitnessPal and Lose It!. But its other products, including an iPhone-connected blood pressure monitor, a video-enabled baby monitor and Pulse activity tracking device, face much stiffer competition. The Pulse, which, like the Fitbit One, can clip on to clothing, was released last month to generally positive reviews. But it’s entering a crowded field already dominated by the likes of Nike’s Fuelband, Jawbone Up and Fitbit (see disclosure).
With the new funding, the company says it plans to invest in overseas markets through its retail and distribution network and build up in-house R&D with additional engineering hires.
Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.