Last week on Research: the Xbox One and TV, and smart mobile strategies


This week, Microsoft announced a major corporate reorg, including shakeups for key leadership positions and an overhaul of operations. While it remains to be seen if these steps will alleviate any of the company’s infamous infighting, some of the changes might boost the future prospects of the Xbox One, a popular topic with GigaOM Research’s analysts this week. Our analysts also offer a guide to deploying a smart mobile content strategy, and offer their own take on why the death of Google Reader spells a fresh future for the inbox as we know it.

Note: GigaOM Research, previously known as GigaOM Pro, is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit to learn more about it.

Connected Consumer: The Xbox One’s role in the TV ecosystem
Paul Sweeting

Analyst Paul Sweeting takes a look at the Xbox One, the highly-anticipated console that Microsoft released in May. While the device met with mixed reviews, Sweeting argues that the Xbox One represents a greater strategy for Microsoft: rather than releasing just another console, the Xbox One is poised to capitalize on an “inflection point” in the video game industry, which has seen the rise of mobile and cloud-based gaming markets. Instead, the Xbox One is also designed “to extend the Xbox franchise beyond gaming to encompass virtually every other type of entertainment content and service in the living room.” Sweeting contends that Microsoft hopes to dominate the living room by providing a multipurpose entertainment device that serves up a range of non-gaming content, such as TV/video content and other media. Using data from our recent Flash Analysis of the Xbox One, Sweeting compares Microsoft’s intended market goals with initial consumer responses to the device, and goes on to analyze Microsoft’s longer-term partnerships with Hollywood and strategies for the Xbox One.

Mobile: Mobile content management in the enterprise
Larry Hawes

Analyst Larry Hawes provides a user’s guide to implementing a smarter mobile strategy in “Mobile content management in the enterprise.” As an increasing number of enterprise employees want or expect to access, view, edit, and share enterprise content from mobile devices (according to a recent study, 45% of respondents regard this as “vital” or “very important”), enterprises must devise a smart and strategic method for managing this mobile content. Hawes defines mobile content management (MCM), and goes on to highlight both government and corporate use cases. He then outlines key best practices in the MCM sphere as well as the benefits and challenges that MCM faces in the near-term future. Finally, Hawes closes with key takeaways that any enterprise must consider as they plan and implement a smart mobile content management initiative.

Social: The Google Reader shutdown and the twilight of inboxes
Stowe Boyd

So, maybe the death of Google Reader wasn’t such a bad thing. While news aficionados around across the internet loudly bemoaned the death of Reader, analyst Stowe Boyd takes the contrarian view, explaining his distaste for email and RSS client inboxes. Instead, he views the deadpooling of Google Reader as a good thing, and in fact as a harbinger of change – a movement away from organizing based on an inbox metaphor. Boyd instead provides a few examples of how he prefers to sort and view content, and hypothesizes about how we could all approach these tasks in the future.

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