Months after settlement, retailers start cutting Penguin ebook prices

Over six months after Penguin settled with the Department of Justice in the ebook pricing case, retailers have begun discounting its ebooks. Publishers Lunch noticed it first, noting that

“the unanswered mystery — as was the case with Macmillan — is why the changeover took so long, since the original Federal settlement required Penguin to notify retailers of their right to terminate existing agency contracts by January 8 (in advance of the court’s final approval and entry of judgment).”

In addition, because Random House and Penguin are merging, Random House has to comply with the terms of the settlement as well, and Random House spokesman Stuart Applebaum told Publishers Lunch that this will happen by the end of July.

Here’s a sampling of the discounts on Penguin titles at various retailers (current as of this afternoon):

Title Author Ebook list price Kindle Nook Apple Kobo Google
And the Mountains Echoed Khaled Hosseini $12.99 $10.99 $10.99 $10.99 $12.99 $11.04
Entwined with You Sylvia Day $9.99 $8.89 $8.89 $9.99 $9.99 $8.89
The Fault in Our Stars John Green $10.99 $9.78 $9.78 $9.99 $10.99 $9.78
The 9th Girl Tami Hoag $12.99 $11.04 $11.04 $12.99 $12.99 $11.04
Whiskey Beach Nora Roberts $14.99 $9.99 $9.99 $9.99 $14.99 $12.74
Backfire Catherine Coulter $9.99 $8.89 $8.89 $9.99 $9.99 $8.89
Youtility Jay Baer $11.99 $10.67 $11.99 $11.99 $11.99 $10.67
The Great Degeneration Niall Ferguson $12.99 $11.04 $12.99 $12.99 $12.99 $11.04
Cooked Michael Pollan $14.99 $9.99 $9.99 $14.99 $14.99 $12.74

You can see that Amazon (s AMZN) and Barnes & Noble (s BKS) are matching each other on discounts, with the $14.99 titles discounted by a third. Apple (s AAPL) is only matching discounts on And the Mountains Echoed, while Google (s GOOG) is matching discounts on five out of nine titles and Kobo hasn’t started discounting at all.