The newly minted T-Mobile(s tmus) promised to announce its “boldest moves yet” at a media event in New York City on Wednesday. GigaOM’s curiosity was piqued, and we were onsite covering the event when it kicked off at 230pm ET (1130am PT).
T-Mobile is apparently new at putting on these kinds of live events, because it allowed AllThingsD to post an interview with its CEO, John Legere, just before the event started revealing all the news: A new upgrade program that lets customers get new phones more often than other competitors appears to be the centerpiece of the announcement. The company also put out a press release, undercutting its own event. The company also announced that it would be carrying the Sony Xperia Z, which we reviewed here.
Kevin Tofel blogged at the event at Skylight West NYC, while Kevin Fitchard watched and commented from Chicago. Check out how the event unfolded below.